Australian Football League: NFL
Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.
Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
Published: May 2009
6 Comments
These are terrible,
the lines are long and clunky,
the re-touching is off, lighting and grain.
such a big TVC should have had more care with the print
Dynamic idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
AFL advertising used to be brilliant. These are ca-ca.
i like them !!
www.thecuriousbrain.com
It's good stuff.
pretty awful campaign. not a bad thought but probably 70+ times in each internal review the creative team couldn't make it work.