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Australian Football League: NFL

Australian Football League: NFL
Your rating: None Average: 4.1 (15 votes)

Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
Published: May 2009

Comments

Guest's picture
Guest | Fri, 2009-07-10 01:11

These are terrible,

the lines are long and clunky,
the re-touching is off, lighting and grain.

such a big TVC should have had more care with the print

alexander_bickov's picture 1606 pencils
alexander_bickov | Fri, 2009-07-10 02:09

Dynamic idea

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture
Guest | Fri, 2009-07-10 05:34

AFL advertising used to be brilliant. These are ca-ca.

mpared's picture 465 pencils
mpared | Fri, 2009-07-10 05:52
5

i like them !!

www.thecuriousbrain.com

Guest's picture
Guest | Fri, 2009-07-10 12:36

It's good stuff.

Jakarta Jack's picture 104 pencils
Jakarta Jack | Wed, 2009-07-15 06:30

pretty awful campaign. not a bad thought but probably 70+ times in each internal review the creative team couldn't make it work.

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