Australian Football League: NFL

Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding?
In a league of its own.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (
Retouching: Malcolm Stark
Published: May 2009

Related videos by Shutterstock


Guest's picture

These are terrible,

the lines are long and clunky,
the re-touching is off, lighting and grain.

such a big TVC should have had more care with the print

alexander_bickov's picture
3279 pencils

Dynamic idea

Guest's picture

AFL advertising used to be brilliant. These are ca-ca.

mpared's picture
562 pencils

i like them !!

Guest's picture

It's good stuff.

Jakarta Jack's picture
Jakarta Jack

pretty awful campaign. not a bad thought but probably 70+ times in each internal review the creative team couldn't make it work.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments