Australian Football League: Dakar

A player will cover an average of 12.18kms at 7.33km/h for an average of 90 minutes on a bigger than average playing surface.
In a league of its own.

Advertising Agency: George Patterson Y&R, Melbourne, Australia
Creative Director: Ben Coulsen
Art Director: Frank Muller
Copywriter: Katie Britton
Photographer: Christopher Tovo (christophertovo.com)
Retouching: Malcolm Stark
Published: May 2009