50 comments

advert2ad's picture
advert2ad
237 pencils

4/5.
Great....
Toooooo GOOD.

-Cheers,
Sandy

maung's picture
maung
48 pencils

awesome!!!

mrtalented's picture
mrtalented
2175 pencils

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

addyhoch10's picture
addyhoch10
2592 pencils

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

mrtalented's picture
mrtalented
2175 pencils

be touched by a mummy! lol

A. J. SMITH's picture
A. J. SMITH
2838 pencils

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

shaft_drive's picture
shaft_drive
273 pencils

your entire comment, philosophy and life is a failure.

mrtalented's picture
mrtalented
2175 pencils

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

Another People's picture
Another People
107 pencils

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

mrtalented's picture
mrtalented
2175 pencils

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Ooof.

So harsh.

I hope I'm never on your bad side.

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

tiny_wordz's picture
tiny_wordz
325 pencils

great idea! nice one, ivan.

simpsonson's picture
simpsonson
136 pencils

it´s ok...average idea nicely executed...

nuclearshower's picture
nuclearshower
233 pencils

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

advert2ad's picture
advert2ad
237 pencils

i agree...
i think better with eyes closed.

-Cheers,
Sandy

me thinks's picture
me thinks
722 pencils

It can't get better than this..Salutes

amit parekh's picture
amit parekh
283 pencils

nice art

Another People's picture
Another People
107 pencils

i like it!

lsadunb's picture
lsadunb
575 pencils

This girl is an amateur. She is holding a big laugh.

jmcho's picture
jmcho
278 pencils

hmm reminds me of the frighteners.

sherman's picture
sherman
153 pencils

bizarre but a lovely message

everartz's picture
everartz
7611 pencils

thumbs up!

| Everartz |

DK's picture
DK
43 pencils

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

Dick Huges's picture
Dick Huges
939 pencils

I like it. But I would like to see that well done.

Ney Frances's picture
Ney Frances
660 pencils

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...

is there life before death?

Desi's picture
Desi
1052 pencils

good execution.

Erik's picture
Erik
88 pencils

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

firat's picture
firat
101 pencils

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

ivan's picture
ivan

Thanks firat!

Ivan Raszl, admin of AotW

JPWrites's picture
JPWrites
238 pencils

Nice and haven't seen anything like this before. A challenging job for the art and photography.

dfish's picture
dfish
14 pencils

Absolutely freaky. And it's really just a visual pun.

milind_kambli's picture
milind_kambli
41 pencils

Really Good One!

Rog's picture
Rog
6094 pencils

You little beauty!

>>>> That's not an ad. THIS is an ad.

vinaywins's picture
vinaywins
138 pencils

Very nicely executed.
i like it.

iswanda82's picture
iswanda82
346 pencils

i like it... a lot!

gonndo's picture
gonndo
1092 pencils

I like it too........, it really fits.......

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

aadi's picture
aadi
230 pencils

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

sutho's picture
sutho
92 pencils

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

brandsurgeon's picture
brandsurgeon
693 pencils

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

Most times, worst enemies used to be best friends...

osmosis's picture
osmosis
14 pencils

good execution, nice concept

malek's picture
malek
6 pencils

Very nice

Poul's picture
Poul

Wow!
Fantastic! How did you do it?

tom24's picture
tom24

nice picture. really impressive

Guest's picture
Guest

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Guest's picture
Guest

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Guest's picture
Guest

How can you even say this it's not a good idea? It's beautiful. Just look at the bloody face. If I saw this ad as a big poster I'd be jaw dropped.

Guest's picture
Guest

awesome

randimamuha's picture
randimamuha
22 pencils

I hardly ever read letters any more but this one really touched me.

Shiply on Linkedin.

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