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Australia Post: Hug

Australia Post: Hug
Your rating: None Average: 4.8 (51 votes)

If you really want to touch someone, send them a letter.

Agency: M&C Saatchi, Melbourne, Australia

Comments

advert2ad's picture 212 pencils
advert2ad | Tue, 2007-03-06 02:56

4/5.
Great....
Toooooo GOOD.

maung's picture 44 pencils
maung | Tue, 2007-03-06 03:08

awesome!!!

mrtalented's picture 2181 pencils
mrtalented | Tue, 2007-03-06 03:15

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

addyhoch10's picture 2603 pencils
addyhoch10 | Tue, 2007-03-06 03:24

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

mrtalented's picture 2181 pencils
mrtalented | Tue, 2007-03-06 03:46

be touched by a mummy! lol

A. J. SMITH's picture 2850 pencils
A. J. SMITH | Wed, 2007-03-07 05:43

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

www.aaasmith.blogspot.com

shaft_drive's picture 270 pencils
shaft_drive | Tue, 2007-03-06 05:58

your entire comment, philosophy and life is a failure.

mrtalented's picture 2181 pencils
mrtalented | Tue, 2007-03-06 06:24

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

Another People's picture 107 pencils
Another People | Tue, 2007-03-06 20:16

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

mrtalented's picture 2181 pencils
mrtalented | Tue, 2007-03-06 23:02

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

A. J. SMITH's picture 2850 pencils
A. J. SMITH | Thu, 2007-03-22 10:22

Ooof.

So harsh.

I hope I'm never on your bad side.

www.aaasmith.blogspot.com

Jonny Lonestar's picture 290 pencils
Jonny Lonestar | Tue, 2007-03-06 10:37

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

tiny_wordz's picture 305 pencils
tiny_wordz | Tue, 2007-03-06 03:24

great idea! nice one, ivan.

simpsonson's picture 136 pencils
simpsonson | Tue, 2007-03-06 03:54

it´s ok...average idea nicely executed...

nuclearshower's picture 233 pencils
nuclearshower | Tue, 2007-03-06 04:16

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

advert2ad's picture 212 pencils
advert2ad | Tue, 2007-03-06 05:24

i agree...
i think better with eyes closed.

me thinks's picture 722 pencils
me thinks | Tue, 2007-03-06 05:30

It can't get better than this..Salutes

amit parekh's picture 283 pencils
amit parekh | Tue, 2007-03-06 05:44

nice art

Another People's picture 107 pencils
Another People | Tue, 2007-03-06 05:53

i like it!

lsadunb's picture 581 pencils
lsadunb | Tue, 2007-03-06 08:13

This girl is an amateur. She is holding a big laugh.

jmcho's picture 257 pencils
jmcho | Tue, 2007-03-06 08:26

hmm reminds me of the frighteners.

sherman's picture 153 pencils
sherman | Tue, 2007-03-06 08:54

bizarre but a lovely message

everartz's picture 5362 pencils
everartz | Tue, 2007-03-06 09:09

thumbs up!

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

DK's picture 43 pencils
DK | Tue, 2007-03-06 09:23

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

---------------------------------
If it dont sell it aint creative

Dick Huges's picture 939 pencils
Dick Huges | Tue, 2007-03-06 11:01

I like it. But I would like to see that well done.

Ney Frances's picture 660 pencils
Ney Frances | Tue, 2007-03-06 11:22

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...

is there life before death?

Desi's picture 1052 pencils
Desi | Tue, 2007-03-06 11:55

good execution.

Desi
www.DesiCreative.com

Erik's picture 88 pencils
Erik | Tue, 2007-03-06 12:10

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

firat's picture 87 pencils
firat | Tue, 2007-03-06 12:38

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

http://www.elmaaltshift.com

ivan's picture
ivan | Tue, 2007-03-06 15:19

Thanks firat!

JPWrites's picture 238 pencils
JPWrites | Tue, 2007-03-06 15:07

Nice and haven't seen anything like this before. A challenging job for the art and photography.

dfish's picture 14 pencils
dfish | Tue, 2007-03-06 16:48

Absolutely freaky. And it's really just a visual pun.

milind_kambli's picture 41 pencils
milind_kambli | Wed, 2007-03-07 00:39

Really Good One!

Rog's picture 6110 pencils
Rog | Wed, 2007-03-07 00:51

You little beauty!

>>>> That's not an ad. THIS is an ad.

vinaywins's picture 138 pencils
vinaywins | Wed, 2007-03-07 01:49

Very nicely executed.
i like it.

Vinaywins

iswanda82's picture 321 pencils
iswanda82 | Wed, 2007-03-07 03:59

i like it... a lot!

gonndo's picture 194 pencils
gonndo | Wed, 2007-03-07 16:04

I like it too........, it really fits.......

See you at the road...

aadi's picture 230 pencils
aadi | Mon, 2007-03-12 09:03

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

sutho's picture 92 pencils
sutho | Wed, 2007-03-14 06:45

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

brandsurgeon's picture 693 pencils
brandsurgeon | Wed, 2007-03-14 06:55

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

Most times, worst enemies used to be best friends...

osmosis's picture 14 pencils
osmosis | Fri, 2007-03-16 22:12

good execution, nice concept

malek's picture 6 pencils
malek | Sat, 2007-03-24 03:08

Very nice

Poul's picture
Guest | Mon, 2007-10-08 13:26

Wow!
Fantastic! How did you do it?

tom24's picture 2 pencils
tom24 | Wed, 2008-03-26 08:01

nice picture. really impressive

http://mp3aim.com/download_mp3/34A75/7814/

Guest's picture
Guest | Thu, 2009-05-07 21:14

there is a person on deviant art who is trying to take credit for this artwork. i know it might not be a big deal, its basically just a art social site but i figured i would post just for peoples information. a link to the person who is taking credit is http://photoshop-xpress.deviantart.com/

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