Australia Post: Hug

Australia Post: Hug

If you really want to touch someone, send them a letter.

Agency: M&C Saatchi, Melbourne, Australia

Your rating: None Average: 4.2 (44 votes)

Comments

Submitted by advert2ad on Tue, 2007-03-06 02:56.

4/5.
Great....
Toooooo GOOD.

Submitted by maung on Tue, 2007-03-06 03:08.

awesome!!!

Submitted by mrtalented on Tue, 2007-03-06 03:15.

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

Submitted by addyhoch10 on Tue, 2007-03-06 03:24.

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

Submitted by mrtalented on Tue, 2007-03-06 03:46.

be touched by a mummy! lol

Submitted by ROCK PIG on Wed, 2007-03-07 05:43.

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

Submitted by shaft_drive on Tue, 2007-03-06 05:58.

your entire comment, philosophy and life is a failure.

Submitted by mrtalented on Tue, 2007-03-06 06:24.

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

Submitted by Another People on Tue, 2007-03-06 20:16.

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

Submitted by mrtalented on Tue, 2007-03-06 23:02.

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

Submitted by ROCK PIG on Thu, 2007-03-22 10:22.

Ooof.

So harsh.

I hope I'm never on your bad side.

Submitted by Jonny Lonestar on Tue, 2007-03-06 10:37.

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

Submitted by tiny_wordz on Tue, 2007-03-06 03:24.

great idea! nice one, ivan.

Submitted by simpsonson on Tue, 2007-03-06 03:54.

it´s ok...average idea nicely executed...

Submitted by nuclearshower on Tue, 2007-03-06 04:16.

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

Submitted by advert2ad on Tue, 2007-03-06 05:24.

i agree...
i think better with eyes closed.

Submitted by me thinks on Tue, 2007-03-06 05:30.

It can't get better than this..Salutes

Submitted by amit parekh on Tue, 2007-03-06 05:44.

nice art

Submitted by Another People on Tue, 2007-03-06 05:53.

i like it!

Submitted by lsadunb on Tue, 2007-03-06 08:13.

This girl is an amateur. She is holding a big laugh.

Submitted by jmcho on Tue, 2007-03-06 08:26.

hmm reminds me of the frighteners.

Submitted by sherman on Tue, 2007-03-06 08:54.

bizarre but a lovely message

everartz's picture
Submitted by everartz on Tue, 2007-03-06 09:09.

thumbs up!

Submitted by DK on Tue, 2007-03-06 09:23.

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

---------------------------------
If it dont sell it aint creative

Submitted by Dick Huges on Tue, 2007-03-06 11:01.

I like it. But I would like to see that well done.

Submitted by Ney Frances on Tue, 2007-03-06 11:22.

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...is there life before death?

Submitted by Desi on Tue, 2007-03-06 11:55.

good execution.

Desi
www.DesiCreative.com

Submitted by Erik on Tue, 2007-03-06 12:10.

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

Submitted by firat on Tue, 2007-03-06 12:38.

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

http://www.elmaaltshift.com

ivan's picture
Submitted by ivan on Tue, 2007-03-06 15:19.

Thanks firat!

Submitted by JPWrites on Tue, 2007-03-06 15:07.

Nice and haven't seen anything like this before. A challenging job for the art and photography.

Submitted by dfish on Tue, 2007-03-06 16:48.

Absolutely freaky. And it's really just a visual pun.

Submitted by milind_kambli on Wed, 2007-03-07 00:39.

Really Good One!

Submitted by Rog on Wed, 2007-03-07 00:51.

You little beauty!

vinaywins's picture
Submitted by vinaywins on Wed, 2007-03-07 01:49.

Very nicely executed.
i like it.

Submitted by iswanda82 on Wed, 2007-03-07 03:59.

i like it... a lot!

Submitted by gonndo on Wed, 2007-03-07 16:04.

I like it too........, it really fits.......

Submitted by aadi on Mon, 2007-03-12 09:03.

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

Submitted by sutho on Wed, 2007-03-14 06:45.

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

Submitted by brandsurgeon on Wed, 2007-03-14 06:55.

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

Submitted by osmosis on Fri, 2007-03-16 22:12.

good execution, nice concept

Submitted by malek on Sat, 2007-03-24 03:08.

Very nice

Submitted by Nigel Railton (not verified) on Thu, 2007-09-06 11:11.

Hello,
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Nigel Railton from Vienna Austria.Email me at nigel_railton1@yahoo.co.uk

Submitted by Poul (not verified) on Mon, 2007-10-08 13:26.

Wow!
Fantastic! How did you do it?

Submitted by tom24 on Wed, 2008-03-26 08:01.

nice picture. really impressive
http://mp3aim.com/download_mp3/34A75/7814/

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