Australia Post: Hug

Australia Post: Hug

If you really want to touch someone, send them a letter.

Agency: M&C Saatchi, Melbourne, Australia

Your rating: None Average: 4.2 (44 votes)

Comments

4/5.
Great....
Toooooo GOOD.

awesome!!!

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

be touched by a mummy! lol

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

your entire comment, philosophy and life is a failure.

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

Ooof.

So harsh.

I hope I'm never on your bad side.

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

great idea! nice one, ivan.

it´s ok...average idea nicely executed...

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

i agree...
i think better with eyes closed.

It can't get better than this..Salutes

nice art

i like it!

This girl is an amateur. She is holding a big laugh.

hmm reminds me of the frighteners.

bizarre but a lovely message

everartz's picture

thumbs up!

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

---------------------------------
If it dont sell it aint creative

I like it. But I would like to see that well done.

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...is there life before death?

good execution.

Desi
www.DesiCreative.com

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

http://www.elmaaltshift.com

ivan's picture

Thanks firat!

Nice and haven't seen anything like this before. A challenging job for the art and photography.

Absolutely freaky. And it's really just a visual pun.

Really Good One!

You little beauty!

vinaywins's picture

Very nicely executed.
i like it.

i like it... a lot!

I like it too........, it really fits.......

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

good execution, nice concept

Very nice

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Wow!
Fantastic! How did you do it?

nice picture. really impressive
http://mp3aim.com/download_mp3/34A75/7814/

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