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Australia Post: Hug

Australia Post: Hug
Your rating: None Average: 4.6 (49 votes)

If you really want to touch someone, send them a letter.

Agency: M&C Saatchi, Melbourne, Australia

Comments

advert2ad's picture 212 pencils

4/5.
Great....
Toooooo GOOD.

maung's picture 32 pencils

awesome!!!

mrtalented's picture 2181 pencils

the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.

addyhoch10's picture 2603 pencils

i agree, i don't like the picture either. he looks like a mummy.
the idea's ok

mrtalented's picture 2181 pencils

be touched by a mummy! lol

DILDO GAGGINS's picture 2842 pencils

a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag

shaft_drive's picture 270 pencils

your entire comment, philosophy and life is a failure.

mrtalented's picture 2181 pencils

this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.

read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.

i don't think judging other people's lives without knowing them personally will make anyone smarter.

Another People's picture 107 pencils

You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.

mrtalented's picture 2181 pencils

i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?

enough said...

DILDO GAGGINS's picture 2842 pencils

Ooof.

So harsh.

I hope I'm never on your bad side.

Jonny Lonestar's picture 290 pencils

yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.

I am not as connected as I could have been were I able to imagine myself in the situation.

tiny_wordz's picture 291 pencils

great idea! nice one, ivan.

simpsonson's picture 136 pencils

it´s ok...average idea nicely executed...

nuclearshower's picture 233 pencils

Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..

advert2ad's picture 212 pencils

i agree...
i think better with eyes closed.

me thinks's picture 722 pencils

It can't get better than this..Salutes

amit parekh's picture 283 pencils

nice art

Another People's picture 107 pencils

i like it!

lsadunb's picture 581 pencils

This girl is an amateur. She is holding a big laugh.

jmcho's picture 257 pencils

hmm reminds me of the frighteners.

sherman's picture 153 pencils

bizarre but a lovely message

everartz's picture 3627 pencils

thumbs up!

DK's picture 43 pencils

Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.

---------------------------------
If it dont sell it aint creative

Dick Huges's picture 939 pencils

I like it. But I would like to see that well done.

Ney Frances's picture 660 pencils

the insight is really good but the image f***ed the beautiful concept! shame on the art director

...

is there life before death?

Desi's picture 1052 pencils

good execution.

Erik's picture 88 pencils

hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.

firat's picture 87 pencils

Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol

--

ivan's picture

Thanks firat!

JPWrites's picture 238 pencils

Nice and haven't seen anything like this before. A challenging job for the art and photography.

dfish's picture 14 pencils

Absolutely freaky. And it's really just a visual pun.

milind_kambli's picture 41 pencils

Really Good One!

Rog's picture 6110 pencils

You little beauty!

>>>> That's not an ad. THIS is an ad.

vinaywins's picture 138 pencils

Very nicely executed.
i like it.

Vinaywins

iswanda82's picture 289 pencils

i like it... a lot!

gonndo's picture 98 pencils

I like it too........, it really fits.......

aadi's picture 230 pencils

Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...

sutho's picture 92 pencils

Nice idea that's definetly original.

I agree that she shulda had her eyes closed and loving the moment.

Nice one Ivan

brandsurgeon's picture 687 pencils

Attention grabbing!

Awesome!

Memorable!

Fun to talk about!

Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!

BrandSurgeon

Most times, worst enemies used to be best friends...

osmosis's picture 14 pencils

good execution, nice concept

malek's picture 6 pencils

Very nice

Poul's picture

Wow!
Fantastic! How did you do it?

tom24's picture 2 pencils

nice picture. really impressive

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Guest's picture

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