Aussie Fruits: Apple

The freshest fruit from Australia.
Now in Vietnam.
For special delivery visit or call 08 6291 8126

Advertising Agency: TBWA\Vietnam

Executive Creative Director: Patrick Tom
Associate Creative Directors: Adi Karnajaya
Copywriters: Fanindra Jain, Vy Nguyen

Art Director: Patrick Tom
Photographer: Dusit

Producer: Chamlong Intarach

Production Company: Pro I-Studio

Account Services: Quanh Anh Bui

March 2011


bobby666's picture
1460 pencils

concept is nice but the expression of the guy depicts just the opposite; gives me the feeling that the apple is rock-hard and tough to bite

sari's picture
22 pencils

Yeah, same. He's breaking teeth on that thing.

shahidali's picture
4069 pencils

Great work on the orange one. The watermelon is fine. This one seems to have a couple of problem. One mentioned by bobby above, the expression of the boy and the other is the color of sprinkles. The color of sprinkles on the lens shouldn't have been yellow, rather it should have been white.

Also from an art direction point of view, the cheap looking watch on the hand and the dirty shoe should have been avoided.


Jenifer's picture
10 pencils

Over execution and dirty pants also, Shahid. However it's real Vietnamese!!

dusit phongkraphan's picture
dusit phongkraphan
9 pencils

the expression are work on real personal. The photos are real in one shot walk on the footpath with out making any unreal, except the sprinkles


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