Aurora Advertising Festival 2007: Fight for your idea
Fight for your idea
Advertising Agency: Uncle, Copenhagen, Denmark
Creative Director: Per Pedersen
Art Director: Rasmus Gottliebsen
Copywriter: Kristian Eilertsen
Illustrator: Henri Sorensen
AD assistant: Jan Hougaard
Published: August 2007


9 Comments
Should have faught for a better idea
... and a better illustrator
I like the idea, sometimes i feel like that. About the art direction I think that more than one feels that it is not at the same lavel of the idea, don't you think the same?
weak, art direction mede it week more
Eslam Etman
I thought the art direction was fine. It looks like a gallery painting done with a brush and sponge to me. I don't know what everyone was expecting, charcoal?
such a big idea....haha
I think there is a flaw in the basic thought itself... You don't fight when you go up there... You have already produced your best... You just sit and watch, whether your idea gets it... Where's the fight here?...
To be consciously stupid, when required, is an essential part of wisdom.
a good idea gone to waste on bad art direction.
i don't like the art at all