Redemption of Sins, Taxes

Agency Network: 
December 2010

The hard truth is that we donate not merely to help those in need – there’s also always an element of a very selfish thought of feeling better, balancing out our own vices, patting ourselves on the back. You did something wrong? Redeem guilt - donate to charity and you will feel better soon. Will be happy not only people, who has got small amount of your money, but also - you. Donation is a modern indulgence allowing us to settle down our restless conscience.

Print advertisment created by Y&R, Lithuania for, within the category: Public Interest, NGO.

Advertising Agency: Not Perfect | Y&R , Vilnius, Lithuania
Creative Director: Marius Lukosius
Art Director: Dziugas Valancauskas
Copywriter: Paulius Senuta

Comments (1)

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ace85le's picture
Activity Score 3935

The ad itself says "No No No!" hahaha and us too.


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