Aufait Daily News
We deliver it how it is
Advertising agency: Shem's Publicité, Casablanca, Morocco
Creative Director: Jean-François Fournon
Art Directors: Anastasia Garraza, Sergio Alonso
Copywriters: Sergio Alonso, Anastasia Garraza
Photographer: David Meignan
Retoucher: Fred Perrot
Modelmakers: Sébastien Baille
Published: April 2011
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13 Comments
Boom is right.
It's all depressing news.... which is reality!
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I like the nick "au fait"
In french, it's like "BTW" :3
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
very effective.
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
The "Explosive" ad run for the first time the 28th of april which was the day of the bombing in Marrakech. Pretty scary.
I love it.
Love these. Well done!!
good ones. after a long time.
ad loving mad creative | http://www.desicreative.com/forum
Weak art direction. What's the wooden cap doing at the left end of the dynamite?
shahid
Wow. I am totally blown away by the overwhelmingly positive reaction to this campaign. I agree with Shahidali.
OK
NONE™
Good art direction. Love the smart touch of the wooden cap at the two sides of the dynamite.
Excellet art direction!!