Aufait Daily News: Bomb

Aufait Daily News
We deliver it how it is

Advertising agency: Shem's Publicité, Casablanca, Morocco
Creative Director: Jean-François Fournon
Art Directors: Anastasia Garraza, Sergio Alonso
Copywriters: Sergio Alonso, Anastasia Garraza
Photographer: David Meignan
Retoucher: Fred Perrot
Modelmakers: Sébastien Baille
Published: April 2011

13 comments

jackblack's picture
jackblack
2261 pencils

Boom is right.

ace85le's picture
ace85le
3939 pencils

It's all depressing news.... which is reality!

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MidasTouch's picture
MidasTouch
1024 pencils

I like the nick "au fait"
In french, it's like "BTW" :3

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

very effective.

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

fournon's picture
fournon
6 pencils

The "Explosive" ad run for the first time the 28th of april which was the day of the bombing in Marrakech. Pretty scary.

kleenex's picture
kleenex
27722 pencils

I love it.

CommandZ's picture
CommandZ
2472 pencils

Love these. Well done!!

saumya's picture
saumya
196 pencils

good ones. after a long time.

ad loving mad creative

shahidali's picture
shahidali
4063 pencils

Weak art direction. What's the wooden cap doing at the left end of the dynamite?

shahid

atb2005's picture
atb2005
13567 pencils

Wow. I am totally blown away by the overwhelmingly positive reaction to this campaign. I agree with Shahidali.

NONE™'s picture
NONE™
209 pencils

OK

NONE™

aysboy's picture
aysboy
22 pencils

Good art direction. Love the smart touch of the wooden cap at the two sides of the dynamite.

Alexo's picture
Alexo
17 pencils

Excellet art direction!!

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