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Winter Tyres

Agency: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by BBH, United Kingdom for Audi, within the category: Automotive.

Prepare for the cold with Audi Winter tyres

Advertising Agency: BBH MK, Milton Keynes, UK
Creative Director: James Swan
Art Directors: Mark Lees, Donna Baitey
Copywriter: James Garside
Illustrator: MISSION
Additional Advertising Agency: James O'Connor

Comments (7)

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Highest Rated

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

works for me..even if i don't read the copy, i'll remember the 'winter tyres'..also, the scarf IS obvious n if a scarf doesn't symbolize winters, what does?

andylefty's picture
andylefty
Activity Score 4535

Visual isn't so attractive although I'm not entirely sure what that is.

wilsonnw8's picture
wilsonnw8
Activity Score 2

Well I thought it was pretty obvious that its a scarf made of tyres - pretty clever way of visualising winter tyres, I like it.

Klinn's picture
Klinn
Activity Score 37

Not sure that it is so obvious it's a scarf of tires. And anyways, I'm not sure how a scarf is relevant to plowing through snow. Just because scarves and winter go hand in hand, doesn't mean it illustrates the product features.

vote4pedro's picture
vote4pedro
Activity Score 4601

sometimes visual solutions work. sometimes they don't.

sourya's picture
sourya
Activity Score 2

a cold reception from me.

Billoughsby's picture
Billoughsby
Activity Score 5142

As far as how well the scarf visual evokes or meshes with the real world use of tires, I'm not sure how much that matters. The grit of the road is only one way to go in an ad such as this and, perhaps gauging their audience, they opted specifically not to go there. The ad might work really well for the non "car geek" audience -- say, in Ladies Home Journal.

For the second time inside a week, I'll point out that an ad here is channeling the spirit of 1961.

That's it.

Seriously Crazy's picture
Seriously Crazy
Activity Score 638

works for me..even if i don't read the copy, i'll remember the 'winter tyres'..also, the scarf IS obvious n if a scarf doesn't symbolize winters, what does?

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