Audi: Winter Tyres

Prepare for the cold with Audi Winter tyres

Advertising Agency: BBH MK, Milton Keynes, UK
Creative Director: James Swan
Art Directors: Mark Lees, Donna Baitey
Copywriter: James Garside
Illustrator: MISSION
Additional Credit: James O'Connor
Published: October 2011


andylefty's picture
4539 pencils

Visual isn't so attractive although I'm not entirely sure what that is.

wilsonnw8's picture
2 pencils

Well I thought it was pretty obvious that its a scarf made of tyres - pretty clever way of visualising winter tyres, I like it.

Klinn's picture
37 pencils

Not sure that it is so obvious it's a scarf of tires. And anyways, I'm not sure how a scarf is relevant to plowing through snow. Just because scarves and winter go hand in hand, doesn't mean it illustrates the product features.

vote4pedro's picture
4601 pencils

sometimes visual solutions work. sometimes they don't.

sourya's picture
2 pencils

a cold reception from me.

Billoughsby's picture
5091 pencils

As far as how well the scarf visual evokes or meshes with the real world use of tires, I'm not sure how much that matters. The grit of the road is only one way to go in an ad such as this and, perhaps gauging their audience, they opted specifically not to go there. The ad might work really well for the non "car geek" audience -- say, in Ladies Home Journal.

For the second time inside a week, I'll point out that an ad here is channeling the spirit of 1961.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Seriously Crazy's picture
Seriously Crazy
638 pencils

works for me..even if i don't read the copy, i'll remember the 'winter tyres'..also, the scarf IS obvious n if a scarf doesn't symbolize winters, what does?

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