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Wake up!

Agency: 
Published/Aired: 
March 2012
Description: 

Audi fatigue detector. Wake up!

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Account: Cristina Cano, Luca Dell/Oro
Illustrator: Fernando Alcazar

Comments (31)

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Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

Makes me want to sleep

noknoriano's picture
noknoriano
Activity Score 73

B R I L L I A N T !!!

Peter Frank's picture
Peter Frank
Activity Score 532

Makes me want to sleep

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Don't get.

Raistlyn's picture
Raistlyn
Activity Score 12

oh yeah!

LB100's picture
LB100
Activity Score 64

DDB Spain, stop self commenting! And explain this campaign.

olgamarb's picture
olgamarb
Activity Score 70

Great idea ! Clever and simply put :)

olgaberceanu

Hadrons's picture
Hadrons
Activity Score 6017

It reminds me The Emperor's New Clothes -
The King Is Naked!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 43371

Both ads are not that great.

andylefty's picture
andylefty
Activity Score 4535

Unclear.

chuckieT's picture
chuckieT
Activity Score 680

Nice visual pun of the sleepy eyes.

Shame the ad doesn't tell me how the technology works. A paragraph of copy would actually be very interesting to read... but I guess the version that goes to the award shows has that bit taken out.

Wordfruit's picture
Wordfruit
Activity Score 1023

Agree -- need more info.

And the number of non-advertising people who will get the sleepy-eyes visual pun in the short space of time they'll be looking at the ad...

Very few, I'd guess.

ivook's picture
ivook
Activity Score 136

Realmente no lo entienden??
dejen de ver asfalto y miren más allá...

alaaelalfi's picture
alaaelalfi
Activity Score 40

You mean clear ... But it is not clear

Fera Groove's picture
Fera Groove
Activity Score 205

Students don't think it's clear.
That's ok, I can understand why.
Good job DDB, for those who have a brain, it's super clear.

elyoshiro's picture
elyoshiro
Activity Score 546

No.

ZeSheep's picture
ZeSheep
Activity Score 174

Sleepy eyes...I thought the car had gone turtle :P:P

dinesh.dixit's picture
dinesh.dixit
Activity Score 6

got it!

Brushwood's picture
Brushwood
Activity Score 16

Long time did not see such a graphical concept…congrats

gioborde's picture
gioborde
Activity Score 1387

Thats because its a very old visual pun

GiBo

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not so direct but not so bad too

tirthomitro's picture
tirthomitro
Activity Score 2758

clever to power of infinity

they showed me a picture & i laughed
dignity has never been photographed

Vanjaaa's picture
Vanjaaa
Activity Score 26

Very, very clever! Love it!

refused's picture
refused
Activity Score 28

Simple and clear. Excellent execution.

fadirahhal's picture
fadirahhal
Activity Score 235

yeah exactly, WAKE UP!

adxavi's picture
adxavi
Activity Score 12

return classics!
very nice!!

vlads's picture
vlads
Activity Score 539

so clevere and close with the resource of road. great.

dlb's picture
dlb
Activity Score 42

damn, that's good.

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
Activity Score 114

How does a fatigue detector work? I'm intrigued...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

AlvarezArt's picture
AlvarezArt
Activity Score 82

Clever. Best simple creative I have seen in a long time

Steeez's picture
Steeez
Activity Score 104

Love how simple it is... great work

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Good idea. But how does this technology work?

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