Audi VAESA: Wake up!

Audi fatigue detector. Wake up!

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Account: Cristina Cano, Luca Dell/Oro
Illustrator: Fernando Alcazar

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31 comments

48 pencils

noknorianoMonday, March 26, 2012 - 11:49

B R I L L I A N T !!!

424 pencils

Peter FrankFriday, April 6, 2012 - 14:25

Makes me want to sleep

469 pencils

Ramat AjalaMonday, March 26, 2012 - 11:57

Don't get.

12 pencils

RaistlynMonday, March 26, 2012 - 12:01

oh yeah!

64 pencils

LB100Monday, March 26, 2012 - 12:08

DDB Spain, stop self commenting! And explain this campaign.

70 pencils

olgamarbMonday, March 26, 2012 - 12:16

Great idea ! Clever and simply put :)

olgaberceanu

5644 pencils

HadronsMonday, March 26, 2012 - 12:24

It reminds me The Emperor's New Clothes -
The King Is Naked!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

15790 pencils

kleenexMonday, March 26, 2012 - 12:37

Both ads are not that great.

4428 pencils

andyleftyMonday, March 26, 2012 - 13:59

Unclear.

706 pencils

chuckieTMonday, March 26, 2012 - 15:23

Nice visual pun of the sleepy eyes.

Shame the ad doesn't tell me how the technology works. A paragraph of copy would actually be very interesting to read... but I guess the version that goes to the award shows has that bit taken out.

1037 pencils

WordfruitMonday, March 26, 2012 - 16:10

Agree -- need more info.

And the number of non-advertising people who will get the sleepy-eyes visual pun in the short space of time they'll be looking at the ad...

Very few, I'd guess.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

131 pencils

ivookMonday, March 26, 2012 - 17:00

Realmente no lo entienden??
dejen de ver asfalto y miren más allá...

40 pencils

alaaelalfiMonday, March 26, 2012 - 21:42

You mean clear ... But it is not clear

166 pencils

Fera GrooveMonday, March 26, 2012 - 22:09

Students don't think it's clear.
That's ok, I can understand why.
Good job DDB, for those who have a brain, it's super clear.

526 pencils

elyoshiroTuesday, March 27, 2012 - 00:00

No.

www.yoshirosans.blogspot.com

182 pencils

ZeSheepTuesday, March 27, 2012 - 01:46

Sleepy eyes...I thought the car had gone turtle :P:P

6 pencils

dinesh.dixitTuesday, March 27, 2012 - 01:58

got it!

16 pencils

BrushwoodTuesday, March 27, 2012 - 02:54

Long time did not see such a graphical concept…congrats

1379 pencils

Gi_boSunday, April 1, 2012 - 17:58

Thats because its a very old visual pun

GiBo

2631 pencils

MicheleVirgilioTuesday, March 27, 2012 - 05:38

not so direct but not so bad too

http://www.mandarinoadv.com

2254 pencils

tirthomitroTuesday, March 27, 2012 - 06:01

clever to power of infinity

they showed me a picture & i laughed
dignity has never been photographed

26 pencils

VanjaaaTuesday, March 27, 2012 - 06:17

Very, very clever! Love it!

28 pencils

refusedTuesday, March 27, 2012 - 07:01

Simple and clear. Excellent execution.

201 pencils

fadirahhalTuesday, March 27, 2012 - 09:31

yeah exactly, WAKE UP!

12 pencils

adxaviTuesday, March 27, 2012 - 10:12

return classics!
very nice!!

531 pencils

vladsTuesday, March 27, 2012 - 11:14

so clevere and close with the resource of road. great.

http://www.behance.net/vlads

44 pencils

dlbTuesday, March 27, 2012 - 11:19

damn, that's good.

114 pencils

GonzoGoesToBitgurgTuesday, March 27, 2012 - 13:34

How does a fatigue detector work? I'm intrigued...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

82 pencils

AlvarezArtThursday, March 29, 2012 - 13:39

Clever. Best simple creative I have seen in a long time

104 pencils

SteeezThursday, March 29, 2012 - 15:15

Love how simple it is... great work

568 pencils

Abhishek ParikhFriday, March 30, 2012 - 10:24

Good idea. But how does this technology work?

http://isitamoonoraballoon.blogspot.com

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