Audi VAESA: Wake up!

Audi fatigue detector. Wake up!

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Account: Cristina Cano, Luca Dell/Oro
Illustrator: Fernando Alcazar

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31 comments

noknoriano's picture
noknoriano
67 pencils

B R I L L I A N T !!!

Peter Frank's picture
Peter Frank
532 pencils

Makes me want to sleep

Ramat Ajala's picture
Ramat Ajala
611 pencils

Don't get.

Raistlyn's picture
Raistlyn
12 pencils

oh yeah!

LB100's picture
LB100
64 pencils

DDB Spain, stop self commenting! And explain this campaign.

olgamarb's picture
olgamarb
70 pencils

Great idea ! Clever and simply put :)

olgaberceanu

Hadrons's picture
Hadrons
5743 pencils

It reminds me The Emperor's New Clothes -
The King Is Naked!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
26920 pencils

Both ads are not that great.

andylefty's picture
andylefty
4533 pencils

Unclear.

chuckieT's picture
chuckieT
680 pencils

Nice visual pun of the sleepy eyes.

Shame the ad doesn't tell me how the technology works. A paragraph of copy would actually be very interesting to read... but I guess the version that goes to the award shows has that bit taken out.

Wordfruit's picture
Wordfruit
1023 pencils

Agree -- need more info.

And the number of non-advertising people who will get the sleepy-eyes visual pun in the short space of time they'll be looking at the ad...

Very few, I'd guess.

ivook's picture
ivook
136 pencils

Realmente no lo entienden??
dejen de ver asfalto y miren más allá...

alaaelalfi's picture
alaaelalfi
40 pencils

You mean clear ... But it is not clear

Fera Groove's picture
Fera Groove
196 pencils

Students don't think it's clear.
That's ok, I can understand why.
Good job DDB, for those who have a brain, it's super clear.

elyoshiro's picture
elyoshiro
545 pencils

No.

ZeSheep's picture
ZeSheep
174 pencils

Sleepy eyes...I thought the car had gone turtle :P:P

dinesh.dixit's picture
dinesh.dixit
6 pencils

got it!

Brushwood's picture
Brushwood
16 pencils

Long time did not see such a graphical concept…congrats

Gi_bo's picture
Gi_bo
1385 pencils

Thats because its a very old visual pun

GiBo

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so direct but not so bad too

tirthomitro's picture
tirthomitro
2722 pencils

clever to power of infinity

they showed me a picture & i laughed
dignity has never been photographed

Vanjaaa's picture
Vanjaaa
26 pencils

Very, very clever! Love it!

refused's picture
refused
28 pencils

Simple and clear. Excellent execution.

fadirahhal's picture
fadirahhal
235 pencils

yeah exactly, WAKE UP!

adxavi's picture
adxavi
12 pencils

return classics!
very nice!!

vlads's picture
vlads
539 pencils

so clevere and close with the resource of road. great.

dlb's picture
dlb
42 pencils

damn, that's good.

GonzoGoesToBitgurg's picture
GonzoGoesToBitgurg
114 pencils

How does a fatigue detector work? I'm intrigued...

It looks dead. It smells dead. Yet it's moving around... That's interesting.

AlvarezArt's picture
AlvarezArt
82 pencils

Clever. Best simple creative I have seen in a long time

Steeez's picture
Steeez
104 pencils

Love how simple it is... great work

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Good idea. But how does this technology work?

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