Audi VAESA: Easy park

Audi parking system. Easy park.

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Accounts: Cristina Cano, Luca Dell'Oro
CGI: Lucas Pigliacampo

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26 comments

244 pencils

TejónidasMonday, March 26, 2012 - 11:50

Clever!

48 pencils

noknorianoMonday, March 26, 2012 - 11:53

Great IDEA !!!

469 pencils

Ramat AjalaMonday, March 26, 2012 - 11:56

Forced.

1495 pencils

bate_palmasMonday, March 26, 2012 - 11:57

Whoa! Stop! Hammertime! What's all the excitement about?

Nothing amazing going on here.

12 pencils

RaistlynMonday, March 26, 2012 - 12:00

Muy bueno

40 pencils

alaaelalfiMonday, March 26, 2012 - 12:13

Great ...

5644 pencils

HadronsMonday, March 26, 2012 - 12:22

L a m e .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

112 pencils

jazzringzMonday, March 26, 2012 - 13:35

give me a break!!

4428 pencils

andyleftyMonday, March 26, 2012 - 14:02

Simple.

531 pencils

vladsMonday, March 26, 2012 - 15:58

awesome maybe a prize.

http://www.behance.net/vlads

1037 pencils

WordfruitMonday, March 26, 2012 - 16:05

I think the visual gets the broad point across pretty well.

I think it'd be more effective with a bit more info on the experience of using the Audi parking system. A line of copy might do it.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

61 pencils

dueMonday, March 26, 2012 - 17:36

The other side of this:

http://adsoftheworld.com/media/print/semorin_sleeveless_shirt

2102 pencils

talkingisfreeMonday, March 26, 2012 - 21:21

It says it parks easy and it does it very good. I thinks is good but not brilliant. Brilliant would be if it was as good but more descriptive on how does that system make your parking easy. It is simplifying the process a bit too much to get a simple idea. But is nice.

283 pencils

shaun1800Monday, March 26, 2012 - 22:51

The 'so easy it's child's play' type thought has been used many times before, that being said this is a really nice way of using it.

1037 pencils

somecopywriterTuesday, March 27, 2012 - 02:36

First thought here. It also doesn't make the brand promise come through very well. This just doesn't feel like, 'Vorsprung durch Technik' to me.

1379 pencils

Gi_boTuesday, March 27, 2012 - 03:25

Idea is ok, but why go for classic execution, when this had a lot going for itself.?..pitty

GiBo

2631 pencils

MicheleVirgilioTuesday, March 27, 2012 - 05:38

i like it. Direct and clear for me.

http://www.mandarinoadv.com

28 pencils

refusedTuesday, March 27, 2012 - 07:08

Cool idea! Maybe a direct marketing is better...

201 pencils

fadirahhalTuesday, March 27, 2012 - 09:32

weak

12 pencils

adxaviTuesday, March 27, 2012 - 10:13

the ad explains perfectly the benefit.
great!

531 pencils

vladsTuesday, March 27, 2012 - 11:15

more of play dooh?

http://www.behance.net/vlads

18 pencils

anantaWednesday, March 28, 2012 - 04:00

superb

1848 pencils

mark3rWednesday, March 28, 2012 - 16:47

Excellent. Easy to understand, direct to the point, good art direction.

:::MARK3R:::

17 pencils

gliraThursday, March 29, 2012 - 18:30

Simple and Clever

424 pencils

Peter FrankFriday, April 6, 2012 - 14:25

good but the art is terrible

2018 pencils

salil.sharmaThursday, April 12, 2012 - 00:52

awesome
Excellent Art Direction & Execution

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