Audi VAESA: Easy park

Audi parking system. Easy park.

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Accounts: Cristina Cano, Luca Dell'Oro
CGI: Lucas Pigliacampo

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26 comments

Tejónidas's picture
Tejónidas
244 pencils

Clever!

noknoriano's picture
noknoriano
67 pencils

Great IDEA !!!

Ramat Ajala's picture
Ramat Ajala
622 pencils

Forced.

bate_palmas's picture
bate_palmas
1479 pencils

Whoa! Stop! Hammertime! What's all the excitement about?

Nothing amazing going on here.

Raistlyn's picture
Raistlyn
12 pencils

Muy bueno

alaaelalfi's picture
alaaelalfi
40 pencils

Great ...

Hadrons's picture
Hadrons
5743 pencils

L a m e .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jazzringz's picture
jazzringz
104 pencils

give me a break!!

andylefty's picture
andylefty
4533 pencils

Simple.

vlads's picture
vlads
539 pencils

awesome maybe a prize.

Wordfruit's picture
Wordfruit
1023 pencils

I think the visual gets the broad point across pretty well.

I think it'd be more effective with a bit more info on the experience of using the Audi parking system. A line of copy might do it.

due's picture
due
64 pencils
talkingisfree's picture
talkingisfree
2585 pencils

It says it parks easy and it does it very good. I thinks is good but not brilliant. Brilliant would be if it was as good but more descriptive on how does that system make your parking easy. It is simplifying the process a bit too much to get a simple idea. But is nice.

shaun1800's picture
shaun1800
293 pencils

The 'so easy it's child's play' type thought has been used many times before, that being said this is a really nice way of using it.

somecopywriter's picture
somecopywriter
1101 pencils

First thought here. It also doesn't make the brand promise come through very well. This just doesn't feel like, 'Vorsprung durch Technik' to me.

Gi_bo's picture
Gi_bo
1385 pencils

Idea is ok, but why go for classic execution, when this had a lot going for itself.?..pitty

GiBo

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i like it. Direct and clear for me.

refused's picture
refused
28 pencils

Cool idea! Maybe a direct marketing is better...

fadirahhal's picture
fadirahhal
235 pencils

weak

adxavi's picture
adxavi
12 pencils

the ad explains perfectly the benefit.
great!

vlads's picture
vlads
539 pencils

more of play dooh?

ananta's picture
ananta
43 pencils

superb

mark3r's picture
mark3r
1940 pencils

Excellent. Easy to understand, direct to the point, good art direction.

:::MARK3R:::

glira's picture
glira
17 pencils

Simple and Clever

Peter Frank's picture
Peter Frank
532 pencils

good but the art is terrible

salil.sharma's picture
salil.sharma
2278 pencils

awesome
Excellent Art Direction & Execution

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