Audi: Upside down tee

Unleash control. Audi quattro cup 2010.

Print for the new edition of audi quattro cup, the golf tournament annually sponsored by Audi.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl
Published: March 2010

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17 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

I don't mind this, particularly where it's run.
Quite like the 'Unleash Control' vibe too.
Rogero that.

Will Think for Salary

ek kanya's picture
ek kanya
814 pencils

sweet. nnice.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hiperion's picture
Hiperion
3138 pencils

I like old ways like this.

xcreativity's picture
xcreativity
2374 pencils

nope..

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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satrianee's picture
satrianee
3748 pencils

When upside down, the tee seems like a nail... "balance" seems fine, but not the right feeling i want to feel with a car.
brr... and the pin is red too.

silvi's picture
silvi
4172 pencils

Sorry, but i don´t get it

monsieurange's picture
monsieurange
520 pencils

Pudo haber quedado mejor la ejecución.

Hibon's picture
Hibon
3731 pencils

Clever.

Simple ideas are the best !

SAM75's picture
SAM75
218 pencils

Control? Static control? For a car? :(

scapyfrank's picture
scapyfrank
6 pencils

Do more.

Esp's picture
Esp
3 pencils

It's not for a car, it's for a "golf tournament annually sponsored by Audi". So that means control in extreme conditions, on the green as on the road. Doesn't it?

bukaccio's picture
bukaccio
75 pencils

would have worked better if the Golf VW was sponsoring the tournament.

second_creator's picture
second_creator
754 pencils

clever

copywriter

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Very nice ad.

michelangelo's picture
michelangelo
660 pencils

you know these things are possible only in photoshopped images... it's even impossible to photoshoot them... so why do you think i'd believe audi's promise...

aaaron's picture
aaaron
103 pencils

honest...

Esco7's picture
Esco7
6 pencils

clean stuff. look at this...

www.hyperspace.pl

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