Audi: Upside down tee
Unleash control. Audi quattro cup 2010.
Print for the new edition of audi quattro cup, the golf tournament annually sponsored by Audi.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Michele Gastl
Published: March 2010


17 Comments
I don't mind this, particularly where it's run.
Quite like the 'Unleash Control' vibe too.
Rogero that.
Will Think for Salary
sweet. nnice.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
I like old ways like this.
nope..
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook
When upside down, the tee seems like a nail... "balance" seems fine, but not the right feeling i want to feel with a car.
brr... and the pin is red too.
Sorry, but i don´t get it
Pudo haber quedado mejor la ejecución.
Clever.
Simple ideas are the best !
Control? Static control? For a car? :(
Do more.
It's not for a car, it's for a "golf tournament annually sponsored by Audi". So that means control in extreme conditions, on the green as on the road. Doesn't it?
would have worked better if the Golf VW was sponsoring the tournament.
clever
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Very nice ad.
you know these things are possible only in photoshopped images... it's even impossible to photoshoot them... so why do you think i'd believe audi's promise...
honest...
clean stuff. look at this...
www.hyperspace.pl