Audi TT: Choose your sky

Choose your sky

Advertising Agency: Fred&Farid, Paris, France
Creative Directors: Fred & Farid
Art Directors: Feng Huang, Thomas Guilhot, Camille Guth

Account Supervisors: Daniel Dormeyer, Eudes Jover, François-Xavier de Sèze

13 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Not sure what they mean with CAB / Experience things underneath the photos but I think it's great how you can "choose" your sky in a cabrio. Shows how boring a non-cabrio is (always same roof). Makes up for a nice visual too.

Reality Check's picture
Reality Check
2114 pencils

It's crisp, clean, nicely art-directed and, strangely, dull.

atb2005's picture
atb2005
13561 pencils

Spot on.

JustinCarrasquillo's picture
JustinCarrasquillo
563 pencils

Did a retoucher come up with this concept?? I dig it however...

kleenex's picture
kleenex
37361 pencils

nice idea.

talkingisfree's picture
talkingisfree
2659 pencils

This is just bad and old. We're used to a better FF .

dollypoppin's picture
dollypoppin
1423 pencils

I like art direction in this ad better, but loooove the copy of your linked product. Says "Have everyday a different ceiling".

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"Nihil sub sole novum"

Glut's picture
Glut
3937 pencils

Not an fresh idea

Hibon's picture
Hibon
3734 pencils

OK idea... OUPS... done before :-(

Simple ideas are the best !

shahidali's picture
shahidali
4069 pencils

I like this. Would have been better if the skies were tagged with different panoramic places of europe rather than cabs. Also, the golden skies could have come in to put more color and shades for a choice.

shahid

Beamen's picture
Beamen
225 pencils

Very great idea but I don't know why it seems to not work at all on me... and I'm a big fan of Audi! :o

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