Audi: Thermo vision, Back

New Audi A4 Avant. Turn on your senses.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio

May 2008


Duckman's picture
520 pencils

What is this about?
"New Audi A4 Avant. Turn on your senses." What senses? Why some people are highlighted and others dont? Are shiny people shiny beacause they see Audi? Are they turned on? Maybe bodycopy would help? What about title? What thermo vision? Is it some kind of new techno-feature?

Someone? Please?

Trifles make perfection, and perfection is no trifle.

liar's picture
384 pencils

because it makes no sense at all, so we have to turn it on...

fala fulani's picture
fala fulani
254 pencils

Me thinks that this idea can only work on a TVC

Twinsen1201's picture
50 pencils

Not sure! but I think it´s supposed to be more like a thermal image... those who are looking at the car appear in red.

Wordnerd's picture
6692 pencils

that makes sense. but in this case those ads are lame and the line is total crap.

天边的白鹭's picture
80 pencils


machoman's picture
40 pencils

The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

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