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Thermo vision, Back

Agency: 
Published/Aired: 
May 2008
Description: 

New Audi A4 Avant. Turn on your senses.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio

Comments (7)

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Highest Rated

machoman's picture
machoman
Activity Score 40

Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

Duckman's picture
Duckman
Activity Score 520

What is this about?
"New Audi A4 Avant. Turn on your senses." What senses? Why some people are highlighted and others dont? Are shiny people shiny beacause they see Audi? Are they turned on? Maybe bodycopy would help? What about title? What thermo vision? Is it some kind of new techno-feature?

Someone? Please?

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

liar's picture
liar
Activity Score 384

because it makes no sense at all, so we have to turn it on...

fala fulani's picture
fala fulani
Activity Score 254

Me thinks that this idea can only work on a TVC

Twinsen1201's picture
Twinsen1201
Activity Score 50

Not sure! but I think it´s supposed to be more like a thermal image... those who are looking at the car appear in red.

Wordnerd's picture
Wordnerd
Activity Score 6692

that makes sense. but in this case those ads are lame and the line is total crap.

天边的白鹭's picture
天边的白鹭
Activity Score 80

great!

machoman's picture
machoman
Activity Score 40

Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.

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