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Sprinkling the passion, 2

Agency: 
Published/Aired: 
September 2006
3148
Description: 

Print advertisment created by Golden Age, China for Audi, within the category: Automotive.

Advertising Agency: Golden Age Integrated Marketing & Communication Organization, Guangzhou, China
Creative Director: Johnny Ji
Art Director: Kikiming Huang
Copywriter: Xia Bin
Illustrator: Feng Yuyin

Comments (14)

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Highest Rated

Jesterbrand's picture
Jesterbrand
Activity Score 142

Very good... but I don't like the way the trees were done. otherwise very good.

dreamtree's picture
dreamtree
Activity Score 12

Must have sounded great in Chinese.. but 'sprinkling the passion'??? Why sprinkle?

A stranger abroad's picture
A stranger abroad
Activity Score 427

Love the way the brand is made more relevant to local culture by using traditional Chinese art techniques.

The English line does sound a little weird. My hanyu is not yet up to the task, but I suspect the line works better in Chinese and the transliteration is a little too literal.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice idea

Guest's picture
Guest

Could have been retouched a bit nicer. Guess DDB DM9 will do it properly.

just write's picture
just write
Activity Score 653

YEAH.. this one's pretty good.. specially the art...

tirthomitro's picture
tirthomitro
Activity Score 2758

THE ART DIRECTION'S AWESOME!

they showed me a picture & i laughed
dignity has never been photographed

valayamadvertising's picture
valayamadvertising
Activity Score 244

looks like rusted car

am not impressed

www.valayam.com

Honest Dave's picture
Honest Dave
Activity Score 233

saw your website

am not impressed

corporal_hicks's picture
corporal_hicks
Activity Score 365

Nice one.
Could be better without the trees, they give a painting look rather then splash.

silvi's picture
silvi
Activity Score 4172

Impresionante dirección de arte. Congratulations!

reactor's picture
reactor
Activity Score 294

The images are supposed to be formed with mud splash. It looks like 'splash' has turned into 'sprinkle' in the process of translation. It is really not a bad idea.

Reactor

Guest's picture
Guest

agree, nice idea, nice art direction, sprinkling the passion though makes no sense.

Jesterbrand's picture
Jesterbrand
Activity Score 142

Very good... but I don't like the way the trees were done. otherwise very good.

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