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Audi: Sprinkling the passion, 2

Audi: Sprinkling the passion, 2
Your rating: None Average: 6.7 (46 votes)

Advertising Agency: Golden Age Integrated Marketing & Communication Organization, Guangzhou, China
Creative Director: Johnny Ji
Art Director: Kikiming Huang
Copywriter: Xia Bin
Illustrator: Feng Yuyin
Published: September 2006

14 Comments

dreamtree's picture 12 pencils
dreamtree | Mon, 2009-09-07 00:12

Must have sounded great in Chinese.. but 'sprinkling the passion'??? Why sprinkle?

A stranger abroad's picture 435 pencils
A stranger abroad | Mon, 2009-09-07 00:20

Love the way the brand is made more relevant to local culture by using traditional Chinese art techniques.

The English line does sound a little weird. My hanyu is not yet up to the task, but I suspect the line works better in Chinese and the transliteration is a little too literal.

alexander_bickov's picture 3323 pencils
alexander_bickov | Mon, 2009-09-07 01:47

Nice idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

Guest's picture
Guest | Mon, 2009-09-07 02:00

Could have been retouched a bit nicer. Guess DDB DM9 will do it properly.

just write's picture 655 pencils
just write | Mon, 2009-09-07 02:22

YEAH.. this one's pretty good.. specially the art...

tirthomitro's picture 2186 pencils
tirthomitro | Mon, 2009-09-07 02:30

THE ART DIRECTION'S AWESOME!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest | Mon, 2009-09-07 02:40

http://adsoftheworld.com/media/print/volkswagen_mud

valayamadvertising's picture 244 pencils
valayamadvertising | Mon, 2009-09-07 02:56

looks like rusted car

am not impressed

www.valayam.com

www.valayam.com, www.valayam.com/blog

Honest Dave's picture 233 pencils
Honest Dave | Mon, 2009-09-07 07:36

saw your website

am not impressed

www.davestyler.com

corporal_hicks's picture 367 pencils
corporal_hicks | Mon, 2009-09-07 07:40

Nice one.
Could be better without the trees, they give a painting look rather then splash.

silvi's picture 4174 pencils
silvi | Mon, 2009-09-07 09:44

Impresionante dirección de arte. Congratulations!

reactor's picture 294 pencils
reactor | Tue, 2009-09-08 00:26

The images are supposed to be formed with mud splash. It looks like 'splash' has turned into 'sprinkle' in the process of translation. It is really not a bad idea.

Reactor

Guest's picture
Guest | Tue, 2009-09-08 07:14
7

agree, nice idea, nice art direction, sprinkling the passion though makes no sense.

Jesterbrand's picture 146 pencils
Jesterbrand | Tue, 2009-09-08 17:03
6

Very good... but I don't like the way the trees were done. otherwise very good.

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