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Spark plug

Agency: 
Published/Aired: 
December 2010
Description: 

Print advertisment created by BBDO, Lebanon for Audi, within the category: Automotive.

Don’t let your car get in your way. Pass by for a check-up.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife

Comments (23)

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Highest Rated

shitmonk's picture
shitmonk
Activity Score 465

where's the front of the car?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Love the art but the idea is what you could call very literately.

Dzsoi's picture
Dzsoi
Activity Score 8442

I am surprised that I agree with Jack on an ad. You really should think harder, no creative agency is needed to come up with this "idea", any client could do this.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I'm in doubt whether that's a good or bad thing to hear ;p

Guest's picture
Guest

Nice art direction, no need for the line. the subheadline was enough..

Guest's picture
Guest

Any client could come up with this idea? Really? Wow you live in a cool world where everyone's oh-so-creative! How I envy you :) Anyhoo, I think this campaign is really good, striking, and smart.

Dzsoi's picture
Dzsoi
Activity Score 8442

It's a cool world where clients are able to come up with literally visualized verbal expressions and where agency workers are able to give 10 out of 10 votes on their own ads ;/ 9.3 from 14 voters? Come on... Pathetic.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

If they know the browser cookies trick, expect more votes. :p

Guest's picture
Guest

Nice art direction, good concept.

Oblabla's picture
Oblabla
Activity Score 298

It took me several seconds to get this ad. maybe it's because i'm not that much into mechanics..it was after a longer analysis that i realized that it was a spark plug

Oblabla.wordpress.com

Wordnerd's picture
Wordnerd
Activity Score 6692

why is there a audi logo on the broken part? kinda stupid, isn't it?

Guest's picture
Guest

I believe when you take your car for a check-up, you replace the basic old original parts with new ones.

Oblabla's picture
Oblabla
Activity Score 298

ya the audi logo on the broken part mislead the concept!

Oblabla.wordpress.com

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm no mechanic, so I don't know how a spark plug's going to help your brakes or steering in the rain. But 'Pass by..." says to me 'don't bother'; hopefully this was machtrans for 'drop in', and not just stupid.

kimbaze's picture
kimbaze
Activity Score 102

nice ad, especially the art direction.

coz i said so

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Aren't these mechanical faults likely to cause the car not to start rather than happen while driving?
No? Ok.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

drizae's picture
drizae
Activity Score 503

I see where you are going with this, but tonally I don't think it's Audi. I work on the brand and I wouldn't have thought they'd sign off on anything that makes it seem like their car is breaking down and getting in the way.

Unless I'm missing something here.

The parts are beautifully shot, though.

Fail Harder.

Guest's picture
Guest

Showroom Art Direction.

Clunky idea.

Guest's picture
Guest

I like the concept, great art direction.

Guest's picture
Guest

Yeah, lovely and simple.

michelangelo's picture
michelangelo
Activity Score 660

art direction is ok + digital retouching is ok = average

Guest's picture
Guest

Look lile a Bosch Ad, not Audi.
Expected more.

Hydrogen's picture
Hydrogen
Activity Score 86

good and simple

hydrogen

shitmonk's picture
shitmonk
Activity Score 465

where's the front of the car?

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