Audi: Spark plug
Don’t let your car get in your way. Pass by for a check-up.
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Georges Kyrillos
Copywriter: Chris Jabre
Photographer: Steve Kozman
Group Account Director: Claude Checrallah
Account Director: Hala Amiouni
Account Executive: Bilal Khalife
Published: December 2010
22 Comments
Love the art but the idea is what you could call very literately.
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I am surprised that I agree with Jack on an ad. You really should think harder, no creative agency is needed to come up with this "idea", any client could do this.
I'm in doubt whether that's a good or bad thing to hear ;p
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Nice art direction, no need for the line. the subheadline was enough..
Any client could come up with this idea? Really? Wow you live in a cool world where everyone's oh-so-creative! How I envy you :) Anyhoo, I think this campaign is really good, striking, and smart.
It's a cool world where clients are able to come up with literally visualized verbal expressions and where agency workers are able to give 10 out of 10 votes on their own ads ;/ 9.3 from 14 voters? Come on... Pathetic.
If they know the browser cookies trick, expect more votes. :p
Nice art direction, good concept.
It took me several seconds to get this ad. maybe it's because i'm not that much into mechanics..it was after a longer analysis that i realized that it was a spark plug
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why is there a audi logo on the broken part? kinda stupid, isn't it?
I believe when you take your car for a check-up, you replace the basic old original parts with new ones.
ya the audi logo on the broken part mislead the concept!
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I'm no mechanic, so I don't know how a spark plug's going to help your brakes or steering in the rain. But 'Pass by..." says to me 'don't bother'; hopefully this was machtrans for 'drop in', and not just stupid.
nice ad, especially the art direction.
coz i said so
Aren't these mechanical faults likely to cause the car not to start rather than happen while driving?
No? Ok.
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I see where you are going with this, but tonally I don't think it's Audi. I work on the brand and I wouldn't have thought they'd sign off on anything that makes it seem like their car is breaking down and getting in the way.
Unless I'm missing something here.
The parts are beautifully shot, though.
Fail Harder.
Showroom Art Direction.
Clunky idea.
I like the concept, great art direction.
Yeah, lovely and simple.
art direction is ok + digital retouching is ok = average
Look lile a Bosch Ad, not Audi.
Expected more.
good and simple