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Snowmobile

Agency: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Lowe, Canada for Audi, within the category: Automotive.

Conquer winter, with Audi Genuine Wheel and Tire Packages.

Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Geoffrey Roche, Christina Yu
Associate Creative Director: Sean Ohlenkamp
Art Director: Erik Wiwchar
Copywriter: Simon Craig
Illustrator: Erik Wiwchar
Photographer: Avner Levona
CGI: RayboX

Comments (30)

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Highest Rated

Migzter13's picture
Migzter13
Activity Score 973

Hits the right places I guess. Nice Work.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

JavierGarza's picture
JavierGarza
Activity Score 150

great ad!
great idea

simple

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Very nice. Nice work team.

slowrider's picture
slowrider
Activity Score 648

one should not take life so seriously - as one will not come out of it alive.

Guest's picture
Guest

Good ad! Subtle and intelligent, you need to have some understanding of how things actually work to really get this (to those of you who drive in snow, compated to those of you that don't), the realism is impressive.

To all you haters out there, whether you are brand loyalists or not, that Mercedes creative you have posted is...

1. A totally different concept

2. Brash and in your face, not nearly as modest as this ad.

3. Very poorly executed (explicitly the Tree tire), when compared to this incredibly well conceptualized and rendered piece of art. The attention to detail is something I am sure the Mercedes creatives now wish they had considered doing...

To Lau - I think it builds on Audi's quattro drive system, like these genuine wheel and tires improve handling and see you carve through the snow, rather than glide and slide. Just a thought.

slowrider's picture
slowrider
Activity Score 648

ah - thats you - who did this ad

one should not take life so seriously - as one will not come out of it alive.

rolling.stone's picture
rolling.stone
Activity Score 2741

subtle idea

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~ Quite obviously, I have gathered no moss ! ~

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice!

Adaddicted's picture
Adaddicted
Activity Score 3435

Great Art!

withalltherespects

CopyRight's picture
CopyRight
Activity Score 713

magnifico

Wolfgang's picture
Wolfgang
Activity Score 151
Creative Criminals's picture
Creative Criminals
Activity Score 54

I like it! Audi does nice things!

slowrider's picture
slowrider
Activity Score 648

one should not take life so seriously - as one will not come out of it alive.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Yes, this was done and I prefer the other one. But does it mean that the car is going to slide good on snow?

tridipnandi's picture
tridipnandi
Activity Score 220

Nice Art...

Guest's picture
Guest

Fantastic

Guest's picture
Guest

de doo done done done de doo done done.

Chopper's picture
Chopper
Activity Score 1015

Ten.

silvi's picture
silvi
Activity Score 4172

Too subtle i think.

0.5Kudos's picture
0.5Kudos
Activity Score 8

I disagree.

Guest's picture
Guest

Good illustration. Nothing else.

Guest's picture
Guest

nice retouching...horrible idea.

Mr.Happy's picture
Mr.Happy
Activity Score 9

Very nice CGI and retouching by RayboX. As for the idea... horrible, horribly, horrible. Lowe Roche...for shame!!!

Guest's picture
Guest

Methinks Mr. Happy and a couple of the guests here got shit canned by Geoffrey and are very very bitter. Nice ad guys. Keep up the good work.

Mr.Happy's picture
Mr.Happy
Activity Score 9

Methinks you need to rethink your career path if this ad is clever, or smart to you. Or maybe this is your ad, or maybe, you are a student who has no knowledge of prior campaigns of a very similar nature. The" tire tread" gag for winter tires is over done, and has been done so many better ways than this. I love the majority of Lowe Roche work, it's just not my favourite. We still love you Christina Yu!

Leland's picture
Leland
Activity Score 95

I've never said done before. I was saving it for this ad. Done.

jorgegolcher's picture
jorgegolcher
Activity Score 9

Excellent Idea, very nice.

Hellas's picture
Hellas
Activity Score 1172

i like the idea. only thing it needs is a larger close up of the snowmobile so we get the idea right away and don't waste 5 seconds wondering "what's special about this tire"

i don't really like the copy. Would be better if it said "This winter, escape". just my opinion..

"I don't live in Greece, Greece lives in me..."

Tommy G.'s picture
Tommy G.
Activity Score 897

good idea but why only snowmobile? I know it represents well the winter but what about cars? VTT? Van? They still drive in winter...

Grrrr's picture
Grrrr
Activity Score 1961

Art-direction wise, I've seen better executions of this very idea (instead of writing "done")

Migzter13's picture
Migzter13
Activity Score 973

Hits the right places I guess. Nice Work.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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