Agency Network: 
October 2009

Print advertisment created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini

Comments (25)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

mwaaah, a bit so so in my oppinion, nice idea but not that convincing.

hagemony's picture
Activity Score 335

I don't get it, anyone can explain? please...

Guest's picture

the car comes down and than goes up!

Leland's picture
Activity Score 95

Um, the car can go on snow, just like a skier??

Guest's picture

cmon guys. it looks like a skier on the left page, but because the tracks go uphill on the right, it must be a quattro.

not that hard.

Sydney based jake's picture
Sydney based jake
Activity Score 115

That quattro copy next to the tacks seems completely pointless, leave is clean and fresh.

kurtberengeiger's picture
Activity Score 7318

This is a nice advert. Nicer since there's no metal. But I agree that the word quattro in the visual is pointless.

alexander_bickov's picture
Activity Score 3279


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

mwaaah, a bit so so in my oppinion, nice idea but not that convincing.

rolling.stone's picture
Activity Score 2741

JWT has done the largely same kind of work of Ford.

in this ad rut does not seems that clear


~ Quite obviously, I have gathered no moss ! ~

enzo.doc's picture
Activity Score 73

no car, only a track on snow.
the visual whit the logo explain all.

very essential, so... very good! (for me).

Juan Cabral's picture
Juan Cabral
Activity Score 709


Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

gravity's picture
Activity Score 181

clever idea, i like it !

agreed about the residual quattro copy, though...

lucdesaulniers's picture
Activity Score 1145

How does the car look like...?

Ivancette's picture
Activity Score 153

it feels so old!!!!!

El que sabe, sabe arte. El que no, es redactor.

silvi's picture
Activity Score 4172

Only for smart people.

everartz's picture
Activity Score 7609

here we go again, what is this?

| everartz |

remotedt's picture
Activity Score 92

amazing, i've only seen a few of your 5004 comments... and so far... wow! i'm assuming you don't get out much.

Zuluzebracrossing's picture
Activity Score 16

SImple but clever. Like it a lot.

Guest's picture

^How does the car look like...?

quattro refers to 4WD cars of audi not a specific car

PERP's picture
Activity Score 433

sorry, I think it needs 2 much explanation, and not in a positive sense.

.: look for the green giant on the label :.

Guest's picture

The main thing is that the car can go up the hill in the snow, a skier would probably only come down.

Guest's picture

legno rules.

theanc's picture
Activity Score 2783

Nice. But it's a bit far for common people.

Tommy G.'s picture
Tommy G.
Activity Score 897

Great, but it looks too much like a montage, two specific places in this illustration have problems : the middle curve at the bottom and upper right side. They blurred the snow path instead of just blending it. Not terrible but it's irritating.

Osama Nofal's picture
Osama Nofal
Activity Score 209

Trying a new habit