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Side Assist

Agency: 
Published/Aired: 
October 2012
Description: 

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Detect what you don't manage to see. The new Audi Q5 with side assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

Comments (13)

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Highest Rated

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

sapto handriyanto
Fortune Indonesia

feysal's picture
feysal
Activity Score 2561

awesome campaign...love the clean style

groovy baby!

NatsN's picture
NatsN
Activity Score 164

The art is quite bad

Shawali's picture
Shawali
Activity Score 8442

Well, that is pretty bad...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Is it really ddb's work? It neither has the edge nor the finesse.

And then GOD said...
Let there be creativity!!!

N17's picture
N17
Activity Score 475

boring.

kleenex's picture
kleenex
Activity Score 43505

I want to agree with you.

talkingisfree's picture
talkingisfree
Activity Score 2710

Agree. This is very bad.

hasalaka.th's picture
hasalaka.th
Activity Score 288

Bad.

somecopywriter's picture
somecopywriter
Activity Score 1113

The headline is right, I don't see it, is there an ad behind these stock vectors?

Kerninglife's picture
Kerninglife
Activity Score 162

I can agree with you guys in that it doesn't convey the message nearly as clear as it should. But I don't think it's that bad. Conceptually I think it's good just needs more polish time.

DaAvitar's picture
DaAvitar
Activity Score 198

Why Audi?

anshita.shedha's picture
anshita.shedha
Activity Score 24

The art and copy not in tandem.

saptohandriyanto's picture
saptohandriyanto
Activity Score 108

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

sapto handriyanto
Fortune Indonesia

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