Side Assist

October 2012
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Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Detect what you don't manage to see. The new Audi Q5 with side assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

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saptohandriyanto's picture
108 Activity Scores

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

sapto handriyanto
Fortune Indonesia