Audi: Side Assist

Detect what you don't manage to see. The new Audi Q5 with side assist.
You'll never drive alone.

Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

Published: 
October 2012

13 comments

feysal's picture
feysal
2561 pencils

awesome campaign...love the clean style

groovy baby!

NatsN's picture
NatsN
164 pencils

The art is quite bad

Shawali's picture
Shawali
8440 pencils

Well, that is pretty bad...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

the_lizard_king's picture
the_lizard_king
1257 pencils

Is it really ddb's work? It neither has the edge nor the finesse.

And then GOD said...
Let there be creativity!!!

N17's picture
N17
475 pencils

boring.

kleenex's picture
kleenex
40636 pencils

I want to agree with you.

talkingisfree's picture
talkingisfree
2710 pencils

Agree. This is very bad.

hasalaka.th's picture
hasalaka.th
288 pencils

Bad.

somecopywriter's picture
somecopywriter
1113 pencils

The headline is right, I don't see it, is there an ad behind these stock vectors?

Kerninglife's picture
Kerninglife
160 pencils

I can agree with you guys in that it doesn't convey the message nearly as clear as it should. But I don't think it's that bad. Conceptually I think it's good just needs more polish time.

DaAvitar's picture
DaAvitar
198 pencils

Why Audi?

anshita.shedha's picture
anshita.shedha
24 pencils

The art and copy not in tandem.

saptohandriyanto's picture
saptohandriyanto
108 pencils

As a concept "guardian angels" is overused for sure, this ad not demonstrate newness in any element

sapto handriyanto
Fortune Indonesia

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