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Comments (17)

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Highest Rated

goldi's picture
goldi
Activity Score 343

what is the idea?

Pogi5's picture
Pogi5
Activity Score 253

You'd expect more from DDB...then again it's Italy.
Man, this is just way too literal.

Bye's picture
Bye
Activity Score 1464

You've said it. This country's advertising has some serious issues and this is the best scam they can come up with!

wkanaan's picture
wkanaan
Activity Score 483

s not bad actually...considering their extremely average VW ads (some are terrible)

512's picture
512
Activity Score 212

boring

john doe's picture
john doe
Activity Score 1571

lame idea. but nice artwork though.

jazarah's picture
jazarah
Activity Score 1262

it's no t bad, I like the visual

borges's picture
borges
Activity Score 66

it's alrigth..

kgeiger's picture
kgeiger
Activity Score 7287

Not bad.

fractalrene's picture
fractalrene
Activity Score 1504

After all... I still don't see the excitement here. The artwork looks good to me, but still feels cold.

sonucoues2002's picture
sonucoues2002
Activity Score 804

good use of photoshop and artdirection
RATE ME WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

vwray81's picture
vwray81
Activity Score 256

The image confuses the message.

After looking at this, you'd think Audi made a boat that has wheels on it. Poor direction.

Sopoulos's picture
Sopoulos
Activity Score 29

I agree with vwray81, the copy is kind of lame " Audi goes to sea ". I want to buy a car not a boat! Unless I already own a boat and just want to buy a car related to it... i guess Italians have 2 much water around them and don't know what to do with it...

R9ryNIc39Iflmz0GOEVtiRwQU+HJWAldm9GhOXWWG9E=

Berlini89's picture
Berlini89
Activity Score 45

WOW! Amazing!
It looks so real

daniel ieraci's picture
daniel ieraci
Activity Score 333

As much as the idea seems very basic and potentially underdeveloped, that execution just blew me away! Seriously, for that reason alone I love it.

kergu's picture
kergu
Activity Score 6795

nice art work

veritas's picture
veritas
Activity Score 90

Search adsoftheworld.com for an ad from 1861 United Milan (Yamaha, November 2007)
Exactly the same idea, already seen in automotive campaigns... Enough! At least, they could avoid copying other Italian works!

goldi's picture
goldi
Activity Score 343

what is the idea?

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