Audi RS4: Speed cam

Audi RS4: Speed cam

0 to 60 mph in 4.7 seconds – Audi RS4

Advertising Agency: Grey, Tel Aviv, Israel
Senior Creative Director: Jonatan stirin
Creative Director: Ben Sever
Art Director: Yuval Davidov
Copywriter: Shani Gershi
Published: December 2005

Your rating: None Average: 6 (34 votes)

Comments

0nurb's picture
Submitted by 0nurb on Wed, 2007-08-15 06:09.

ok

Submitted by Conceptual-eyes on Wed, 2007-08-15 06:27.

Yawn. So it's fast. That's enough reason to spend £50k, right?

Submitted by Have Heart on Wed, 2007-08-15 06:34.

Done before as film. Win in Cannes.

Submitted by tourist on Wed, 2007-08-15 10:39.

...for who? When? more info if your gonna trash.

Submitted by PuppiePoppy on Wed, 2007-08-15 11:47.

It's done before as a print campaign (yes, not single but campaign of 3) that appeared in One Show annual. The product is Infiniti. Much better execution than this.

"Bowww Wowww"

Submitted by Kris on Wed, 2007-08-15 14:27.

To tourist.
Just know your stuff.

Submitted by Officer (not verified) on Wed, 2007-08-15 07:56.

Isn’t the camera on the wrong side of the Street and pointing into the wrong direction?

Maybe this is because not few drivers would want to hide that ugly car as fast as possible inside their garage ;-)

Submitted by Have Heart on Wed, 2007-08-15 09:05.

That's the idea, dude...

Submitted by nycCreative on Wed, 2007-08-15 09:49.

seen this idea so many times....and i agree with conceptual eyes, would this really want to make me buy one?..every car out there says they r super fast...come on guys..give me something more than that..please?

ivanshowfine's picture
Submitted by ivanshowfine on Wed, 2007-08-15 11:26.

very nice

Submitted by mgvaughan on Wed, 2007-08-15 15:09.

The Audi logo says it's a car ad. Other than that it's an ad for real estate.

Submitted by Maxwedge on Wed, 2007-08-15 17:18.

Corny, 80's, agree it's not a car ad.

== Bring back fags, lard and the biff.

Submitted by hang-the-dj on Wed, 2007-08-15 20:23.

Corny and flawed, make it a longer driveway for a start- that one looks more like .05 of a second to me.

Forced and obvious.

Submitted by donn_donald on Wed, 2007-08-15 22:47.

need more agresion

Submitted by curious on Thu, 2007-08-16 01:21.

why is the background so dark n gloomy?

Submitted by followthebullet on Thu, 2007-08-16 01:37.

I like it. Good job

everartz's picture
Submitted by everartz on Thu, 2007-08-16 02:31.

i like it but i wish they were little catchy in giving the correct details! here is the case:
1. the scene is cloudy, why on earth do we see sharp shadow behind the right tree?
2. if there should be shadow, why isnt there one behind the tree next to the garage?
3. the shadow of the big tree on the right side of the ad is way bigger and thicker than the actual tree..
for a viewer its a wow ad, to me IT IS NOT!!!

everartz

Submitted by BinAd'en (not verified) on Thu, 2007-08-16 08:52.

Everatz, a simple retouch guy.

Submitted by para-docs (not verified) on Thu, 2007-08-16 04:30.

Great print.
u up there...so imbecile - i saw this ad, its from 2005, 3 years ago!
so why u have to show your ignorance in public!
it looks great 2 me, to the simple viewer...anyone who understanda liitle in creativity!
where is the car?!
what about the shadow?!
the diraction of the camera?!
u r so bored.
again - a sophisticated and beautiful print!!