Audi: Reverse
Just do a turn to discover its double nature.
The new Audi A8 allroad.
Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director/Illustrator/Typographer: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
Published: May 2006
28 comments
to forced
i agreee.. forced!!
No es forzado. Lo que sucede es que al voltear el aviso
no vas a sentir la emoción de un TODO TERRENO.
Mientras no vivas la experiencia, no estás forzando nada.
Debería colocarse algo más de fuerza. Es muy débil y difícil
de ejecutar.
"Aquí también se opina en español"
"no silencies lo que no sabes expresar".
they should have hired john langdon:
http://www.johnlangdon.net/ambigrams.html
he's a god.
wow, he is great, thanks for showing the link :)
yes, this ad ambigram is too forced
GENIAL!. QUE MAESTRO!
"no silencies lo que no sabes expresar".
ever seen God?
ever seen a 3 in 1 ambigram?
Here's the first ever eye opener for you.
http://www.youtube.com/watch?v=nQXdUWqLdkg
they should have hired me.
:)
cheers.
mmmmmm
confusing! and over used
does it work in italian? i know only 'wind chime' not 'wind chim'.
http://m-w.com/cgi-bin/dictionary?va=wind%20chime
it's CHIC...not chim
then the calligraphy fails. it reads 'chim' to me.
I got the chic, but read wilp. :/
The text-graphic has nothing to do with cars, or with being wild or chic. Falls through the floor because of that. The stlye of text was chosen simply so they could write the two words Stephen Langdon stylee, but there's no connection to anything else.
you can also read it as WILD CHIC :D
I love the fact that the ad involves the reader to turn to magazine upside down. Interactivity is always good.
very nice in my opinion.
It is confusing. Bad typography. They should have hired a professional.
How about Shit&Shit?
Too bad for Audi. Didn't like it.
I think it says WILD or CHIC.
Is that what it looks like to everyone else?
Either way, it isn't that clear for me.
6/10
BUGGERS
www.aaasmith.blogspot.com
I think it says "Two for a $1. Group rates negotiable"
Anyone?
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
Doin' it for the points
me parece notable...un poco difícil de leer wild, pero se logra.
Da-Audi Code?
>>>> That's not an ad. THIS is an ad.
?
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
Doin' it for the points
Ambigrams?
From The Da-Vinci Code?
Don't make me come round there! :)
>>>> That's not an ad. THIS is an ad.
I got it man.
Put the brakes on the R-Train.
Doin' it for the points
some body to many thicking ))))
i read chic wild at first time.
awesome AD )))
maybe you did it, dude, that's why you got it so quickly :)
too much talk already. it's hard to get because of the poor typo work. overall thumbs down.
I don't agree with Gunblern at all.
The reading is not immediate.
Even if one could understand it immediately, this device has already been successfully used by Olay, prize-winner, with MOM readable as WOW once turned upside down, or 81 readable as 18 (the ads were about an anti-age treatment). Therefore, at least try to copy great works a bit better!