Audi: Recession

Don’t sweat the recession, outrace it.

Advertising Agency: Pumped, Inc., Miami, USA
Creative Directors: Carlos F. Peña
Art Director: Carlos F. Peña
Copywriter: Jef Loeb
Published: July 2009

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13 comments

Guest's picture
Guest

what is zero down??????

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice and smooth editing

Arkadiusz's picture
Arkadiusz
509 pencils

I don't understand what "The zero down Audi" mean. Do You?

yctham's picture
yctham
182 pencils

I don't get it too. As I know, Zero Down is a punk rock band. XD

Keil0r's picture
Keil0r
30 pencils

I think it is something like a 0% credit?

But i'm not shure...

DJVassallo's picture
DJVassallo
243 pencils

Zero down = zero down payment, so you don't have to pay that 20-30-40% of car value at the beginning...
Just like in those old-style autoleasing systems

Arkadiusz's picture
Arkadiusz
509 pencils

thanks for explanation

sirvan's picture
sirvan
29870 pencils

Is that snow it's driving on?

+++

"I love some things, and don't love some other things."

Arkadiusz's picture
Arkadiusz
509 pencils

In Miami? :)

Guest's picture
Guest

Don't think it's snow but could be rain. Actual rain in Miami?

Guest's picture
Guest

This campaign is not very good.

rolling.stone's picture
rolling.stone
2740 pencils

Good Copy, I liked it.

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~ Quite obviously, I have gathered no moss ! ~

20max01's picture
20max01
133 pencils

Really cool copy.

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