Audi: Reactor

Matrix LED System. Making daylight.

The Matrix LED system is a new technology that subdivides the LED highbeam light into numerous individual segments that are separately activated, deactivated or dimmed according to the situation, which gives over a million combinations of lighting, just like in daylight. The Audi Matrix LED headlights get the information they need from a camera, the navigation system and other sensors. For instance, when the camera detects other vehicles, this causes the high-beam light to be blocked in a certain subarea to do not disturb other drivers.

Advertising Agency: DLB Group, Bogota, Colombia
CEO: Andrés Moya Restrepo
Creative: Julián Guarín
Creative Director: Ricardo Espitia
Art Directors: Gilber Franco, Juan Vallejo, Ricardo Espitia
Copywriters: David Pantoja, Julián Guarín
Illustrator: Juan Vallejo

May 2014

1 comment

kleenex's picture
40662 pencils

nice art.

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