Audi R8: Replace humans

Audi R8: Replace humans

It's what happens when you replace robots with humans.
A car as complex as the new Audi R8 can only be built with years of engineering experience. Because it's built on such a small scale, almost every component has to be skillfully fitted by hand. So while the process might be slow, the car anything but.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser

Your rating: None Average: 7.7 (29 votes)

Comments

Submitted by Tagorino on Wed, 2007-10-24 19:43.

I like it, very clean art direction an a good concept!!

Submitted by amsterdam73 on Wed, 2007-10-24 20:23.

me too. good copy, nice photography. but not outstanding, just a good solid ad

Submitted by Thomas Wenborn on Wed, 2007-10-24 20:42.

very neat and tidy, by no means ground breaking but its just a great display of a well rounded ad

-SCRATCH 'N' SNIFF

Submitted by Todster35 on Thu, 2007-10-25 03:10.

I love these almost as much as I love the car itself. It's a great line.

Submitted by ♥ get lost ad f... on Thu, 2007-10-25 07:57.

i love the "slowest car" idea, it has such a great potential! not so sure about the copy...
i know they had to express the car's complexity but the copy seems just a tad too laboured to me.
get it tighter and more to-the-point and i'm game!
♥♠

Submitted by AriesDW on Sun, 2007-11-04 02:06.

Good strong copy, the image is a little too strongly washed and the ad seems a little too blank, however, the copy is well assembled the the photography is clear and catching.

Submitted by garuda on Fri, 2007-11-16 06:25.

wow. great concept. beatiful simple art direction. brilliant copy.