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Audi R8: Replace humans

Audi R8: Replace humans
Your rating: None Average: 7.9 (31 votes)

It's what happens when you replace robots with humans.
A car as complex as the new Audi R8 can only be built with years of engineering experience. Because it's built on such a small scale, almost every component has to be skillfully fitted by hand. So while the process might be slow, the car anything but.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser

7 Comments

Tagorino's picture 13 pencils
Tagorino | Wed, 2007-10-24 19:43

I like it, very clean art direction an a good concept!!

amsterdam73's picture 374 pencils
amsterdam73 | Wed, 2007-10-24 20:23

me too. good copy, nice photography. but not outstanding, just a good solid ad

TSW's picture 598 pencils
TSW | Wed, 2007-10-24 20:42

very neat and tidy, by no means ground breaking but its just a great display of a well rounded ad

-SCRATCH 'N' SNIFF

Todster35's picture 94 pencils
Todster35 | Thu, 2007-10-25 03:10

I love these almost as much as I love the car itself. It's a great line.

DevonDan

♥ get lost ad freak ♠'s picture 252 pencils
♥ get lost ad freak ♠ | Thu, 2007-10-25 07:57

i love the "slowest car" idea, it has such a great potential! not so sure about the copy...
i know they had to express the car's complexity but the copy seems just a tad too laboured to me.
get it tighter and more to-the-point and i'm game!
♥♠

♥♠

AriesDW's picture 172 pencils
AriesDW | Sun, 2007-11-04 02:06

Good strong copy, the image is a little too strongly washed and the ad seems a little too blank, however, the copy is well assembled the the photography is clear and catching.

garuda's picture 16 pencils
garuda | Fri, 2007-11-16 06:25

wow. great concept. beatiful simple art direction. brilliant copy.

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