Audi R8: Jooooy, White

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE

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10 comments

shahidali's picture
shahidali
4063 pencils

Fooooorced and Faaaaail

shahid

mitali prasad's picture
mitali prasad
408 pencils

why.....? i kind of liked it actually.....

shahidali's picture
shahidali
4063 pencils

Word game to represent Audi and forcing its logo into some word. It shouldn't happen that way in my opinion.

shahid

thedesignaddict's picture
thedesignaddict
5337 pencils

Would be better without, 'finally has meaning'.

pierrelastname's picture
pierrelastname
2869 pencils

welcome to 70's !!!

Cyr's picture
Cyr
2 pencils

Welcome to BMW !

Glut's picture
Glut
3947 pencils

bad

decreative's picture
decreative
102 pencils

I feel its good but needed little more push for the execution side.

napoleon's picture
napoleon
2 pencils

I have my doubts about the effectiveness of this advert. Here's why:
1. "Joy" is property of the BMW brand, not any single BMW product.
2. This ad by AUDI is about a single AUDI product (R8) - does this mean that the rest of AUDI's products are "Joyless"? By the way, BMW owners and automotive testers find most AUDI products dull to drive, because of "dead", "inert" steering.feel.
3. Consumers will most likely comparison-shop the R8 with a Porsche - in which case both the product experience and the "cachet" of the Porsche brand are likely to win them over. .
4. Using a rivals' advertising usually results in that rival getting as much mileage - free of cost !
5. I also agree with the observation re:"forcing the logo into a word". Logos are a symbolization of a brand's values, and I am not sure if the personality of this advertisement is in sync with the values of the AUDI brand. Maybe AUDI can enlighten us about this?

.

sunilcreates's picture
sunilcreates
166 pencils

Audi have nothing to say as a Brand. Very bad advertising strategy.

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