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Audi R8: Jooooy, Black

Audi R8: Jooooy, Black
Your rating: None Average: 6 (38 votes)

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE

10 Comments

MohamedPhotos's picture 18 pencils
MohamedPhotos | Sun, 2011-10-02 05:16

A great ad to be honest. Idea, simplicity, meaning, smart,

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Sun, 2011-10-02 11:59

I think it's too simple, just a wordplay, or not even that.

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Roger Keynes's picture 4088 pencils
Roger Keynes | Sun, 2011-10-02 19:16
4

This is a current BMW brand position in Oz!

Will Think for Salary

Crealicious's picture 28 pencils
Crealicious | Mon, 2011-10-03 05:42

This ad is kinda weird isn't it? What is it trying to say and how come the final art looks like student work?

My take on it: http://i.imgur.com/aCHHw.png

Molecule's picture 443 pencils
Molecule | Mon, 2011-10-03 08:15

is this a stab at BMW?

decreative's picture 102 pencils
decreative | Tue, 2011-10-11 08:11

I feel, this route is much better than BMWs. But, required little more push for the execution.

Lawson Hembree's picture 362 pencils
Lawson Hembree | Tue, 2011-10-11 19:34
8

I think I will have to try that car out first to see if it is jooooy or not. Can you hook me up Audi?

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Takmelius's picture 191 pencils
Takmelius | Tue, 2011-11-15 15:09

Very childish if it wasn't a scam ad! Audi's brand guidelines dictate an empty space all around the logo equal to 2/3 of the width of the one ring.

sunilcreates's picture 135 pencils
sunilcreates | Fri, 2012-04-27 03:13

But joy is stand for BMW. Why u saying the same massage ?

sunilcreates's picture 135 pencils
sunilcreates | Fri, 2012-04-27 03:14

Strategically very bad idea.

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