Audi R8: Jooooy, Black

Jooooy Finally Has Meaning

Advertising Agency: Tonic International, Dubai, UAE


MohamedPhotos's picture
18 pencils

A great ad to be honest. Idea, simplicity, meaning, smart,

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think it's too simple, just a wordplay, or not even that.

Roger Keynes's picture
Roger Keynes
5498 pencils

This is a current BMW brand position in Oz!

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Crealicious's picture
33 pencils

This ad is kinda weird isn't it? What is it trying to say and how come the final art looks like student work?

My take on it:

Molecule's picture
437 pencils

is this a stab at BMW?

decreative's picture
102 pencils

I feel, this route is much better than BMWs. But, required little more push for the execution.

Lawson Hembree's picture
Lawson Hembree
456 pencils

I think I will have to try that car out first to see if it is jooooy or not. Can you hook me up Audi?

Takmelius's picture
203 pencils

Very childish if it wasn't a scam ad! Audi's brand guidelines dictate an empty space all around the logo equal to 2/3 of the width of the one ring.

sunilcreates's picture
166 pencils

But joy is stand for BMW. Why u saying the same massage ?

sunilcreates's picture
166 pencils

Strategically very bad idea.

creative.vibes's picture
86 pencils

agree with sunilcreates but still it looks nice to me.

Sjobs94's picture
56 pencils

very well executed

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