11 comments

MohamedPhotos's picture
18 pencils
MohamedPhotosSunday, October 2, 2011 - 06:16

A great ad to be honest. Idea, simplicity, meaning, smart,

Jaap Grolleman's picture
7013 pencils
Jaap GrollemanSunday, October 2, 2011 - 12:59

I think it's too simple, just a wordplay, or not even that.

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Roger Keynes's picture
5467 pencils
Roger KeynesSunday, October 2, 2011 - 20:16

This is a current BMW brand position in Oz!

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Crealicious's picture
33 pencils
CrealiciousMonday, October 3, 2011 - 06:42

This ad is kinda weird isn't it? What is it trying to say and how come the final art looks like student work?

My take on it: http://i.imgur.com/aCHHw.png

Molecule's picture
443 pencils
MoleculeMonday, October 3, 2011 - 09:15

is this a stab at BMW?

decreative's picture
102 pencils
decreativeTuesday, October 11, 2011 - 09:11

I feel, this route is much better than BMWs. But, required little more push for the execution.

Lawson Hembree's picture
468 pencils
Lawson HembreeTuesday, October 11, 2011 - 20:34

I think I will have to try that car out first to see if it is jooooy or not. Can you hook me up Audi?

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Takmelius's picture
189 pencils
TakmeliusTuesday, November 15, 2011 - 15:09

Very childish if it wasn't a scam ad! Audi's brand guidelines dictate an empty space all around the logo equal to 2/3 of the width of the one ring.

sunilcreates's picture
144 pencils
sunilcreatesFriday, April 27, 2012 - 04:13

But joy is stand for BMW. Why u saying the same massage ?

sunilcreates's picture
144 pencils
sunilcreatesFriday, April 27, 2012 - 04:14

Strategically very bad idea.

creative.vibes's picture
86 pencils
creative.vibesThursday, July 19, 2012 - 04:33

agree with sunilcreates but still it looks nice to me.