Audi Quattro: Skier

Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini
Published: October 2009

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25 comments

hagemony's picture
hagemony
335 pencils

I don't get it, anyone can explain? please...

Guest's picture
Guest

the car comes down and than goes up!

Leland's picture
Leland
95 pencils

Um, the car can go on snow, just like a skier??

Guest's picture
Guest

cmon guys. it looks like a skier on the left page, but because the tracks go uphill on the right, it must be a quattro.

not that hard.

Sydney based jake's picture
Sydney based jake
115 pencils

That quattro copy next to the tacks seems completely pointless, leave is clean and fresh.

kgeiger's picture
kgeiger
7023 pencils

This is a nice advert. Nicer since there's no metal. But I agree that the word quattro in the visual is pointless.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

mwaaah, a bit so so in my oppinion, nice idea but not that convincing.

rolling.stone's picture
rolling.stone
2740 pencils

JWT has done the largely same kind of work of Ford.

in this ad rut does not seems that clear

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

enzo.doc's picture
enzo.doc
73 pencils

no car, only a track on snow.
the visual whit the logo explain all.

very essential, so... very good! (for me).

Juan Cabral's picture
Juan Cabral
709 pencils

Zzzz...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

gravity's picture
gravity
181 pencils

clever idea, i like it !

agreed about the residual quattro copy, though...

lucdesaulniers's picture
lucdesaulniers
1147 pencils

How does the car look like...?

Ivancette's picture
Ivancette
153 pencils

it feels so old!!!!!

El que sabe, sabe arte. El que no, es redactor.

silvi's picture
silvi
4172 pencils

Only for smart people.

everartz's picture
everartz
7611 pencils

here we go again, what is this?

| Everartz |

remotedt's picture
remotedt
92 pencils

amazing, i've only seen a few of your 5004 comments... and so far... wow! i'm assuming you don't get out much.

Zuluzebracrossing's picture
Zuluzebracrossing
16 pencils

SImple but clever. Like it a lot.

Guest's picture
Guest

^How does the car look like...?

quattro refers to 4WD cars of audi not a specific car

PERP's picture
PERP
433 pencils

sorry, I think it needs 2 much explanation, and not in a positive sense.

.: look for the green giant on the label :.

Guest's picture
Guest

The main thing is that the car can go up the hill in the snow, a skier would probably only come down.

Guest's picture
Guest

legno rules.
Brilliant.

theanc's picture
theanc
2778 pencils

Nice. But it's a bit far for common people.

Tommy G.'s picture
Tommy G.
897 pencils

Great, but it looks too much like a montage, two specific places in this illustration have problems : the middle curve at the bottom and upper right side. They blurred the snow path instead of just blending it. Not terrible but it's irritating.

Osama Nofal's picture
Osama Nofal
196 pencils

Regards,
Osama Nofal

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