Advertising Agency: DDB, Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Stefano Morini
Published: October 2009
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25 Comments
I don't get it, anyone can explain? please...
the car comes down and than goes up!
Um, the car can go on snow, just like a skier??
cmon guys. it looks like a skier on the left page, but because the tracks go uphill on the right, it must be a quattro.
not that hard.
That quattro copy next to the tacks seems completely pointless, leave is clean and fresh.
This is a nice advert. Nicer since there's no metal. But I agree that the word quattro in the visual is pointless.
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
mwaaah, a bit so so in my oppinion, nice idea but not that convincing.
http://jackmancer.com/
http://twitter.com/jackmancer/
JWT has done the largely same kind of work of Ford.
in this ad rut does not seems that clear
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~ Quite obviously, I have gathered no moss ! ~
no car, only a track on snow.
the visual whit the logo explain all.
very essential, so... very good! (for me).
Zzzz...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
clever idea, i like it !
agreed about the residual quattro copy, though...
How does the car look like...?
it feels so old!!!!!
El que sabe, sabe arte. El que no, es redactor.
Only for smart people.
here we go again, what is this?
| Everartz |
amazing, i've only seen a few of your 5004 comments... and so far... wow! i'm assuming you don't get out much.
SImple but clever. Like it a lot.
^How does the car look like...?
quattro refers to 4WD cars of audi not a specific car
sorry, I think it needs 2 much explanation, and not in a positive sense.
.: look for the green giant on the label :.
The main thing is that the car can go up the hill in the snow, a skier would probably only come down.
legno rules.
Brilliant.
Nice. But it's a bit far for common people.
Believe in Jesus - http://cargocollective.com/augustojesus
Great, but it looks too much like a montage, two specific places in this illustration have problems : the middle curve at the bottom and upper right side. They blurred the snow path instead of just blending it. Not terrible but it's irritating.
poor ad for audi
...
http://brandingbook.blogspot.com/