Audi Quattro: Path

Make your own path. quattro®

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Art Director: Aldo Ferretto
Copywriter: Rodrigo Ramirez Comte
Production: Garrigosa Studio

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32 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I'm not sure if many customers will get this but as someone who loves to understand ads and analyse them, I really love it.

HappyHour's picture
HappyHour
2387 pencils

But isn't the customer's understanding paramount to how good the ad is?

DonDraper's picture
DonDraper
18 pencils

yes, hard to get

Guest's picture
Guest

LIKE THE IDEA, HATE THE PHOTO

Guest's picture
Guest

Beautiful. Copy could be better.

Guest's picture
Guest

Really good, especially for the luxury car category, which is pretty boring. Congratulations. Good job.

Guest's picture
Guest

aaayyyyyy caldo ya te casheeeeeeeeeeeeee

Cheerriiee's picture
Cheerriiee
952 pencils

Simple, i like it,

noknoriano's picture
noknoriano
67 pencils

thanks for all comments !!!

Guest's picture
Guest

What about building a race track (one of those snap together ones) out of terrain pieces? Why would I be using building blocks? Doesn't go with the (translated) copy of "make your own path"

Guest's picture
Guest

copy is not good. explaining the concept. but ignoring the message.

noknoriano's picture
noknoriano
67 pencils

quattro gives you the liberty to create your own path, the liberty to choose differents kinds of roads ... always we see advertising ads of quattro talking about grip .. this one talk about the liberty of this grip ...

Guest's picture
Guest

I love it :)
Simple, strong concept, intelligent and beatiful.

Congratulations from London

Anonymous Author's picture
Anonymous Author
1541 pencils

Requires beautification.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Robwanali's picture
Robwanali
130 pencils

i like

New Nice and Fun's picture
New Nice and Fun
377 pencils

Love it !

Since it's a quattro, I would have probably put only "4 lego bricks" instead of 5!

morse's picture
morse
15972 pencils

Like this very much. Good work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

The best I've seen in years audi!! Good work!

It was good to start doing modern works, because its advertising before it was totally outdated. It was like a cathedral.
Good work, guys.

Anne's picture
Anne
508 pencils

good idea.

Cesar Hector's picture
Cesar Hector
217 pencils

Simple and beautiful. Love it, I guess all car lovers will too.

Saloresler's picture
Saloresler
41 pencils

beautiful execution. the the head-scratcher copy doesn't live up to the concept, though.

Guest's picture
Guest

I'm sorry but i didn't get it

thedesignaddict's picture
thedesignaddict
5391 pencils

Just OK.

ssguixi's picture
ssguixi
215 pencils

mancer loves it, you are in good shape

JeffP's picture
JeffP
810 pencils

That one required quite a bit of thinking to understand

RicardoOliveira1987's picture
RicardoOliveira1987
65 pencils

I think it's pretty good. Simple and directed to car lovers.

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

noknoriano's picture
noknoriano
67 pencils

thanks !!

Guest's picture
Guest

A winner

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I think it's a pretty darn original take on the age old idea, "Our vehicles can take you anywhere." Nice.

Guest's picture
Guest

Why the lego bits? I'm not familiar with quattro but I know the brand Audi. Still couldn't get it. Had to read the comments to get the ad.

Guest's picture
Guest

If all unless you understand what the problem is no longer the notice, right? jajajajajajajajaja
Greetings from India

shah wali jan's picture
shah wali jan
257 pencils

Simple, i like it,

Good work

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