Audi Quattro: Mountains

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photographer: Paolo Cecchin
Post Production: Roberto Del Ponte, Matteo Gianni
Production Company: Oplà Production

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21 comments

bauer's picture
bauer
124 pencils

I'm not really sure if this is the right benefit of audi quattro

Filipello Manuela's picture
Filipello Manuela
235 pencils
thedesignaddict's picture
thedesignaddict
5370 pencils

Well, this is a little different, but it's just as bad.

luispiter's picture
luispiter
2756 pencils

its bad...

Billoughsby's picture
Billoughsby
5091 pencils

Near majestic photo. Meh ad.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Predictably overpromised. Full marks for a toy-blinded audience,

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

I don't get it. Probably me.

CuriousPencil's picture
CuriousPencil
4227 pencils

Blur your eyes a little and look again: voila, a road. "Tricky terrain? Not with the blahblahblah..."

TiltedChairCreative's picture
TiltedChairCreative
513 pencils

Aaaaaah, gotcha. Hmmm, that's still not clear, probably because I'm used to American roads, which are dashed stripes, not solid.

CuriousPencil's picture
CuriousPencil
4227 pencils

Agree it would've been faster with a dashed stripe.

sintra's picture
sintra
699 pencils

not great

Roger Keynes's picture
Roger Keynes
5498 pencils

That's it.
I'm not flying Audi Quattro again.

Will Think for Salary

npravn's picture
npravn
159 pencils

Nice and classic car print ad idea. I like it.

talkingisfree's picture
talkingisfree
2576 pencils

Idea is ok, similar to hundreds of other 4x4 scam ads and so on but makes sense.
The white line is not properly integrated and "mountains by quattro" is definitely bad, sorry.

Glut's picture
Glut
3947 pencils

Done, and much better.

Yarp's picture
Yarp
387 pencils

Think using the passing lane markings (a broken line in the US) would have worked better.

pitted prunes's picture
pitted prunes
216 pencils

interesting but not fantastic

MarioLuigi Bros's picture
MarioLuigi Bros
203 pencils

Bah.

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

art direction is really intresting......but creative teams shud gives us 50% of the idea to play with not 20%

The Mad Adder's picture
The Mad Adder
212 pencils

I like it

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