Audi Quattro: Hands

Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat, Ali Bati
Art Director / Illustrator / Photographer: Ali Bati
Copywriter: Gokhan Akca

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48 comments

ERROR404's picture
ERROR404
770 pencils

idea is nice but i dont think thats the natural way of holding a magazine. there also should be some headline. like more grip with quattro or something

battlefield's picture
battlefield
49 pencils

I disagree. It doesn't need a fucking headline. It's job done, though its not that fresh.

mikeelrapido's picture
mikeelrapido
1929 pencils

I disagree - small, very small headline would be ok...

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TommyO's picture
TommyO
1866 pencils

I'd go without the headling, too. It's fine the way it is now. Nice idea.

Guest's picture
Guest

Yeah no headlines, can't anyone do something plz?

dadada's picture
dadada
1719 pencils

The question isn't about headline or not, the question is as you told, people usually doesn't hold magazine such illustrated, the idea is nice but it needs to be tought differently, maybe make shadows with "your thumbs here" or print even both bottom thumbs, i don't know its first tought but the idea is not bad i think.

Everybody is creative, be yourself.

Cheerriiee's picture
Cheerriiee
952 pencils

someone explain to me, please.

TommyO's picture
TommyO
1866 pencils

Quatro is Four. Whan you hold the paper, you see four hands.

船蛆's picture
船蛆
20 pencils

Advertisers from China that he may say it is four wheel drive

Guest's picture
Guest

AUDI 4WD

thedesignaddict's picture
thedesignaddict
5379 pencils

An ad for advertising people. Sheeple won't get this at all.

rdjgadget's picture
rdjgadget
125 pencils

sheeple. hahahahaha nice

Holla at your boi!!!!!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I don't think you hold a magazine like that. I tried and I don't. It could work I suppose if the lower two where printed on as well.

LeeHarvey's picture
LeeHarvey
3045 pencils

If the lower two were printed as well the whole idea would be gone.
Works for me.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hmm partly true. Maybe an outline with "Hold Thumbs here!!

The idea might still be gone that way but if people don't hold their hands in this unnatural position the idea was never there in first place.

Guest's picture
Guest

you're missing the point, similar to every comment you leave on here

Guest's picture
Guest

It's trying to be smart, but isn't.

Francesco1n's picture
Francesco1n
73 pencils

It seems I must superimpose my hands there...

tirthomitro's picture
tirthomitro
2726 pencils

awsum stuf!!!

they showed me a picture & i laughed
dignity has never been photographed

talkingisfree's picture
talkingisfree
2576 pencils

Who cares how you hold the magazine??? That's not the point, it works also if you grab the page touching the printed fingers, however would be the double of the grip. I think is clear, neat and clever. For sure a great piece of work. Maybe the layout is kind of weird with eyes jumping from page to page to catch the quattro, then the logo, etc... could be much easy to read but the idea is really good.

Guest's picture
Guest

stop fighting the idea is great

arnwald's picture
arnwald
52 pencils

This is great.

Guest's picture
Guest

simple. and it works. nice job!

pez's picture
pez
1730 pencils

Good thinking...

CA's picture
CA
66 pencils

haha go Turkey!

Guest's picture
Guest

Its an interesting Idea, yes the execution is lacking to those who are wanting to shoot it down but its a simple clear thought and executed with a simple , striking visual.

Guest's picture
Guest

do i need four hands to drive an audi? besides being clever, how does this make me want to buy a car?

Guest's picture
Guest

what is the benefit of this advertisement.

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

nice

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

cef's picture
cef
547 pencils

and what happens if the reader is holding that magazine in one hand?

3wd?

talkingisfree's picture
talkingisfree
2576 pencils

An with the feet? Or an ear?

cef's picture
cef
547 pencils

than it might be "2 sense drive"

Anonymous Author's picture
Anonymous Author
1541 pencils

Audi 4WD equals Quattro hands... Che cazzo/Was zum Teufel?

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Dzsoi's picture
Dzsoi
5369 pencils

Man, you should always do 2 versions of your ads... one, without a copy for the pros, and one with a copy for people... you know, those little ants outside the agency's building paying your car and drinks.

Hiperion's picture
Hiperion
3138 pencils

It doesnt work for me or it do?
I dont know! pufff
forced? too much direct?
....

Guest's picture
Guest

the thumbs are supposed to be high so the person who is holding the magazine the right way will not obscure them = 4 hands
-you jacknutts

Guest's picture
Guest

This is a complete waste. As noted earlier, nobody on earth holds a fucking magazine like this. When you're flipping through a magazine, do you pause to grab each side of the goddamn rag before flipping the page? No. Nobody does that. You hold the spine with one hand (or set the thing down on a table) and flip the page with the other hand. This ad will not make any sense whatsoever to anyone flipping through a magazine. It looks like a nifty idea when the art director photographed himself holding the magazine in a manner that no human being has ever held a fucking magazine.

thedesignaddict's picture
thedesignaddict
5379 pencils

Yeah, what he said.

Guest's picture
Guest

out of my Audi experience i say this layout is perfectly done you dont need to put any headline, but since the concept is following the quattro idea then 4 of the thumbs should have been the same as direct ATL communication, i hope you guys understand my point

Guest's picture
Guest

Isn't the ad saying put your hands here like a steering wheel? Not look I can see 4 hands.

Guest's picture
Guest

Snooze Fest.

Guest's picture
Guest

There was no need of showing the pic of hands...but just the steering. The reader's hand would have completed the image.

Guest's picture
Guest

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mikistefanoski's picture
mikistefanoski
195 pencils

The idea is done before.

http://adsoftheworld.com/media/print/fairfaxthe_sydney_morning_herald_...

Even tho, Ali Bati is one of my favourite Art Directors in the world.

LeeHarvey's picture
LeeHarvey
3045 pencils

Totally different idea, product, execution etcetera. Wake up inoxinbox

Wordnerd's picture
Wordnerd
6662 pencils

it's a funny way just saying quattro? No content about the car? no 4x4 or something? weak

Guest's picture
Guest

Yes, we always hold magazines like this.

artcurie's picture
artcurie
250 pencils

clever

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