Audi Quattro: Eagle

Adherence by quattro.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu
Art Director: Diego Lauton
Illustrator: Marco Furtado
Account Supervisor: Paulo Kakinoff
Advertiser's Supervisor: Oscar Ferreira, Carol Derra, Isabella Filippi

18 comments

morse's picture
morse
16547 pencils

It's good but very similar to this: http://adsoftheworld.com/media/print/hankook_tire_rain

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jeanjaian's picture
jeanjaian
7 pencils

the big idea between both campaigns: Adherence.

The first is completely different. (Tire Brand) It's about men doing the adherence.
The second, from Audi, (automobile brand) it's about funnier things, like King Kong or an eagle hunting rabbits.

Both are spectacular.

Similar, yes. In the idea.
In the execution and idea of each ad, different.

Even with the similarity, it's really hard to get to this Cannes Lions Silver ads. :)

kleenex's picture
kleenex
34584 pencils

that ad is better than this one.

abake's picture
abake
1272 pencils

Old idea. There another very similar execution in here somewhere...

kalpesh78's picture
kalpesh78
2580 pencils

@ jeanjaian. The idea is the same. execution in this one sucks.
I'd say if you're gonna lift an idea then make it better in execution. make it way better.

ideas....30 minutes nahi toh free.

Nike Diesel's picture
Nike Diesel
13389 pencils

boom!

peterklaus's picture
peterklaus
108 pencils

nice

jackcoooper's picture
jackcoooper
93 pencils

cannes, good

dearturki's picture
dearturki
311 pencils

who did it before, i think good year!

riyelam's picture
riyelam
370 pencils

Shame on the agency... Ivan how can be copied ads are archived????

gonndo's picture
gonndo
1096 pencils

Yes, was done before. Sorry, Mr. Serpa...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sergiocastro's picture
sergiocastro
4 pencils

My God! This website has become the center of the universe! I live in Brazil, and saw this campaign in Veja magazine, which is the largest magazine in the country. It was aired for a long time. It is not because appeared now in this shitty site that was copied. Hey, students go to work.

sergiocastro's picture
sergiocastro
4 pencils

this was done before, aired before and is best done

abrahammathew's picture
abrahammathew
6 pencils

cool concept....for perfect grip

spears ava's picture
spears ava
206 pencils

nice

qasdew's picture
qasdew
7 pencils

Eagle flies in wrong direction, if wheel moves forwad..

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