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26 comments

Have Heart's picture
Have Heart
922 pencils

I thought quattro says "perfect grip on all grounds", but this ad shows the direct opposite. At least this would work for strong motors or so.

fifthbullet's picture
fifthbullet
188 pencils

i thought the idea behind this ad is the quattro is so nice that even the poster is ripped off from the wall... i might be wrong

Paolo keppella's picture
Paolo keppella
51 pencils

It works in both sides... And i guess that's when a line can help......

Think outside the X_BOX

marco's picture
marco
118 pencils

Well Quattro means all 4 tyres grip, so i'm guessing the fact that all the 4 corners of the poster are still there, it represents the tyres.

Have Heart's picture
Have Heart
922 pencils

Ah, now I get it. Nice thought, but I think it's way to tricky and not really clear.

Naddeo's picture
Naddeo
71 pencils

The concept of grip (4 quattro) is well known for AUDI, so I believe it doesn´t need more copy or info
I like it.

Dick Huges's picture
Dick Huges
939 pencils

Well my name is Dick Huges and I like this one.

truecopy's picture
truecopy
400 pencils

Smart...works for me anyway.

"Sex sells. Truth even better." - A friend

barkers's picture
barkers
7 pencils

been done - for prestick years ago tbwa/huntlascaris sorry lads theirs worked better

Mo's picture
Mo
648 pencils

My car will be gone ( with me sitting inside) ..and those 4 tyres with super grips will stay... Hmm..perfect grip on all grounds while the driver flies away...

chimie's picture
chimie
156 pencils

too smart for me :-) I mean I may try to find out what it is because I see it on an ad blog. But IRL... the message never goes trough

TRICKY's picture
TRICKY
3930 pencils

freakin great

The man who stops advertising to save money is like the man who stops the clock to save time

mrtalented's picture
mrtalented
2175 pencils

definitely for judges not consumers. will there be any real target group get it? i doubt that.

Brian Flanagan's picture
Brian Flanagan
4 pencils

not the best ad... but I think the idea is that originally there was a car on the poster, the four glued down corners represent when you get stuck like in the mud with your car, but it was able to get loose hence to the 4WD... then it makes sense. just a thought.

kalpesh78's picture
kalpesh78
2580 pencils

hasn't this idea been done with a hoarding?? years back??

ideas....30 minutes nahi toh free.

fersvax's picture
fersvax
1237 pencils

That's right, looks like a follow up of the same old campaign.

FER.

Endeio's picture
Endeio
270 pencils

If I was the client I would not approve this ad. But for sure this is clever, and is the kind of ad that can be shortlisted in Cannes. A good one to put on your book, not on a magazine.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Hmm...I look foward to seeing the Cannes shortlist then.

If this shit is going to be a finallist, I'm entering every copy only, client written headline, stock library pic, mono 10x2 I've done for the last 12 months.

Even they're better than this trash.

hang-the-dj's picture
hang-the-dj
1262 pencils

Aaah, the voice of reason returns.

Hi Boony, you old dog, how's that Macca's campaign coming along? Flog those cheeseburgers to 4 year olds...you know they need it!

I've seen your 10x2's and I gotta say, although they're not award winning (or even any good, of course) they're better than this absolute scam shite.

Hate this ad, it makes no sense and is only directed at award judges.

whitespace's picture
whitespace
1953 pencils

Ads for psychics eh.

Rog's picture
Rog
6094 pencils

Cheers, Marco

I was all set to can it...ripping off a 'World's Greatest Posters' poster from 15+ years back.

Cunning little idea. Don't mind being caught out by thinking like that.

>>>> That's not an ad. THIS is an ad.

DK's picture
DK
43 pencils

Unless Audi started making glue, this ad makes no sense. talk about forced!

chinaski's picture
chinaski
949 pencils

an ad shouldn't be open to interpretation.

Rog's picture
Rog
6094 pencils

what?!
don't get me started.

>>>> That's not an ad. THIS is an ad.

johngoa's picture
johngoa
13 pencils

The poster looks as if it's been torn out of anger. I think it's been targeted to the competitors, to convey their act of frustration.

sorayaaulia's picture
sorayaaulia
79 pencils

love it.

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