Audi Q7: Street
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Copywriter: Nicola Lampugnani
Art Director: Francesco Guerrera
Photographer: Winkler & Noah (http://www.winkler-noah.it)
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35 comments
hmmm...nice art, pale concept
Lovely art indeed.
Can anyone tell me what technique is used to achieve that awesome monotone on the buildings and background?
Adobe (R)(TM)(C)Photoshop(R)(TM)(C)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
CGI and a good photographer
CG!? u really think so?
if so, how strange
No, I don't think so... I made it, so... believe it.
nice one otto. thanks for the info...do you work at winkler?
Yes, very good couple of photographers and postproduction, but the CGI was made by Rumblefish.
This confirms what most ppl think about italian advertisement.
Nice composition, looks pretty, the retouching is mostly fine. The idea is really really really really really bad.Looks like a bad and old tampon idea.
Have pitty with us check the copy it horrible its the worst thing of the ad besides the idea.
Common DDB start summing up points in cannes or you will get your ask kicked by TBWA again.
And of course this is Not a BigBadFatMadafaka idea.
On this picture the car looks pale too...
Same as i see. this is the crucial point to make idea and execution collapse!
Everything is so damn fashionable in Italy...even Domestos ads look like Dolce&Gabbana are rubbing the toilet..
The pale looks really nice...nicer than the car.
is it just me, or does this BBFM guy have nothing good ever to say? Here's a thought: put up your work for our critique, ok? Else, just shut up.
he's got comments on every ad out here. you think he has time to, like, do good ads?
$10 says he's really a Junior suit! ;)
>>>> That's not an ad. THIS is an ad.
I like it, it's nice.
I think it does a good job with a simple concept.
8/10
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It's only an ad.
www.aaasmith.blogspot.com
I like it, it's nice.
I think it does a good job with a simple concept.
8/10
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It's only an ad.
www.aaasmith.blogspot.com
This ad goes against everything Audi is supposed to be about, and it's not particularly clever either. Dissappointing from a brand that traditionally does great advertising.
Maybe this will do the trick in Italy. It's the same with most Asian stuff... looks amateurish and dull in my opinion, but i think it works over there. Respect.
I don't think this ad suites the car.
If it was a cute looking, smaller car maybe. But this big, tough, masculine kinda car doesn't look so good when you see it like this..... But that's just my opinion.
Why silver??? Every single car out there seems to be silver (at least here in Germany). Plus, it totally ruins the idea, as said before.
ha ha ha! italy strikes again!
here we are, another stupid comment...
let me guess, you're not italian, aren't you???
let me guess again , you're not the art-director, aren't you???
right my man, I'm proudly Italian and I'm the art too... any other interesting questions?
but the car itself is also pale.
I agree with mrtalented. Lovely art direction, but the car is pale too.
Sadly I have to say the lighting is not too good, the perspective on the car in relation to the rest of the image seems off, and the coloring and contrast of the Q7 seems blown out compared to rest of the image.
I'm agree, it's so fake image.
shallow idea.
gay art direction.
"Fa sbiancare tutto il resto" e gli diamo a tutto una bella pennellata di bianco....
cazzo che idea... ma va, va...
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Advertising remain, pasta pass...
Don't be too patient, change work before it's too late.
it is because of silver color plus noontime ray of sun...
it causes much light.