35 comments

Chocolat's picture
Chocolat
288 pencils

hmmm...nice art, pale concept

Tron's picture
Tron
174 pencils

Lovely art indeed.

Can anyone tell me what technique is used to achieve that awesome monotone on the buildings and background?

Minimum's picture
Minimum
1496 pencils

Adobe (R)(TM)(C)Photoshop(R)(TM)(C)
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

otto54's picture
otto54
381 pencils

CGI and a good photographer

Tron's picture
Tron
174 pencils

CG!? u really think so?

if so, how strange

otto54's picture
otto54
381 pencils

No, I don't think so... I made it, so... believe it.

Tron's picture
Tron
174 pencils

nice one otto. thanks for the info...do you work at winkler?

otto54's picture
otto54
381 pencils

Yes, very good couple of photographers and postproduction, but the CGI was made by Rumblefish.

bigbadfatmadafaka's picture
bigbadfatmadafaka
486 pencils

This confirms what most ppl think about italian advertisement.
Nice composition, looks pretty, the retouching is mostly fine. The idea is really really really really really bad.Looks like a bad and old tampon idea.
Have pitty with us check the copy it horrible its the worst thing of the ad besides the idea.

Common DDB start summing up points in cannes or you will get your ask kicked by TBWA again.

And of course this is Not a BigBadFatMadafaka idea.

JT2's picture
JT2
55 pencils

On this picture the car looks pale too...

TheVinchiFish's picture
TheVinchiFish
86 pencils

Same as i see. this is the crucial point to make idea and execution collapse!

truecopy's picture
truecopy
400 pencils

Everything is so damn fashionable in Italy...even Domestos ads look like Dolce&Gabbana are rubbing the toilet..

"Sex sells. Truth even better." - A friend

liar's picture
liar
386 pencils

The pale looks really nice...nicer than the car.

Ndukwe Onuoha's picture
Ndukwe Onuoha
149 pencils

is it just me, or does this BBFM guy have nothing good ever to say? Here's a thought: put up your work for our critique, ok? Else, just shut up.

Big ideas are often small

shaft_drive's picture
shaft_drive
273 pencils

he's got comments on every ad out here. you think he has time to, like, do good ads?

Rog's picture
Rog
6092 pencils

$10 says he's really a Junior suit! ;)

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture
A. J. SMITH
2834 pencils

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

A. J. SMITH's picture
A. J. SMITH
2834 pencils

I like it, it's nice.

I think it does a good job with a simple concept.

8/10

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It's only an ad.

Mack Daddy's picture
Mack Daddy
18 pencils

This ad goes against everything Audi is supposed to be about, and it's not particularly clever either. Dissappointing from a brand that traditionally does great advertising.

.nl's picture
.nl
207 pencils

Maybe this will do the trick in Italy. It's the same with most Asian stuff... looks amateurish and dull in my opinion, but i think it works over there. Respect.

B128's picture
B128
392 pencils

I don't think this ad suites the car.
If it was a cute looking, smaller car maybe. But this big, tough, masculine kinda car doesn't look so good when you see it like this..... But that's just my opinion.

postman's picture
postman
951 pencils

Why silver??? Every single car out there seems to be silver (at least here in Germany). Plus, it totally ruins the idea, as said before.

mowitsch's picture
mowitsch
84 pencils

ha ha ha! italy strikes again!

otto54's picture
otto54
381 pencils

here we are, another stupid comment...

mowitsch's picture
mowitsch
84 pencils

let me guess, you're not italian, aren't you???

mowitsch's picture
mowitsch
84 pencils

let me guess again , you're not the art-director, aren't you???

otto54's picture
otto54
381 pencils

right my man, I'm proudly Italian and I'm the art too... any other interesting questions?

mrtalented's picture
mrtalented
2173 pencils

but the car itself is also pale.

antisanti's picture
antisanti
34 pencils

I agree with mrtalented. Lovely art direction, but the car is pale too.

AriesDW's picture
AriesDW
172 pencils

Sadly I have to say the lighting is not too good, the perspective on the car in relation to the rest of the image seems off, and the coloring and contrast of the Q7 seems blown out compared to rest of the image.

muji's picture
muji
66 pencils

I'm agree, it's so fake image.

Londonpride's picture
Londonpride
171 pencils

shallow idea.
gay art direction.

The italian patient's picture
The italian patient
22 pencils

"Fa sbiancare tutto il resto" e gli diamo a tutto una bella pennellata di bianco....

cazzo che idea... ma va, va...

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Advertising remain, pasta pass...

jet's picture
jet
16 pencils

Don't be too patient, change work before it's too late.

Audi oxygen sensor's picture
Audi oxygen sensor

it is because of silver color plus noontime ray of sun...

it causes much light.

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