18 comments

Have Heart's picture
Have Heart
922 pencils

Sorry, but I never believe this campaign actually run. Bad idea, insanely bad photoshop-work - and why is the claim in German???!

All out bad.

ivan's picture
ivan

I don't think it is in German.

Ivan Raszl, admin of AotW

simpsonson's picture
simpsonson
136 pencils

did you take some drugs?! i mean the ad is horrible...but mixing up german and spanish - come on, that´s rid....!

Have Heart's picture
Have Heart
922 pencils

I wasn't talking about the headline, I was talking of the CLAIM ON THE UPPER LEFT, guys!

"Vorsprung durch Technik" is german!!!!!

kre8's picture
kre8
989 pencils

thats their worldwide positioning.
in english speaking countries as well, they use this.

mariayya's picture
mariayya
150 pencils

Yes.. the claim is in german and the headline in spanish, probably nonsense client´s guidelines, but how about the claim which actually says "Let yourself go", "Let it take you" or something like that would be the correct translation, NOTHING ABOUT THE ROUTE BEING MARKED. What happened there dearest Ivan??

copyingnobody's picture
copyingnobody
26 pencils

The german claim thing was the idea of Barbara Nokes, an famous british creative. She worked
with the Audi account and saw those words painted over a doorway in the Audi factory in germany.
She proposed to use it worldwide (since it's pretty easy understand, even in german)
to make clear that the Audi is a german car, therefore well engineered, which was a fact not really known in other countries.

kre8's picture
kre8
989 pencils

good facts.
nice one, cheers.

popdistortion's picture
popdistortion
1594 pencils

The claim is absolute genius. They asked people around the world to say something german and quite a few of them said 'vorsprung durch technik'. This ad though isn't genius.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Hmm...what a genius. Did she also tell VW to do THE EXACT SAME THING with 'Aus Liebe zum Automobil'?

Rusio's picture
Rusio
326 pencils

Its in spanish.
I think there was an idea but it was bad executed.

Rusio's picture
Rusio
326 pencils

I think just one of those green pins in one spot could work better.
Show that place you wanna get. Not the whole road.

chintan ruparel's picture
chintan ruparel
1516 pencils

umm...bad ads basically. period.

~ old habits die hard, older ones never do ~

salamandos's picture
salamandos
1947 pencils

very nice and clear communication.

orto's picture
orto
26 pencils

the idea depent of the execution in this case and the art direction is bad,
but i think we should respect.

mariayya's picture
mariayya
150 pencils

maybe if the benefit were that the car grips to the road... or has the trip nailed... I need a link between the execution and the product, you don´t use this pins for anything at all when planning a trip or even less using a GPS I believe.

braindrain's picture
braindrain
240 pencils

Total ripoff of a GPS ad in that was in CA & The One Show book a few years back. Oh wait, that was RED pushpin. Never mind.

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