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Audi Pre-owned: Magnifying glass

Audi Pre-owned: Magnifying glass
Your rating: None Average: 9.3 (6 votes)

Agency: Ogilvy, South Africa
Executive Creative Director: Mark Fisher
Creative Director: Mark Fisher
Art Director: Gordon Ray
Copywriter: Carl Willoughby, Nicholas Pereira
Photographer: Barry White
Via: gotads

26 Comments

Twombl's picture 186 pencils

Very nice idea. Good phorgaphy from the great singer Barry White...

Stigset's picture 1461 pencils

hehe, so that's where he went, he had us fooled...

Rog's picture 6110 pencils

More fool Barry White if he chose South Africa to hide in! :)

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture 1472 pencils

this is really really cool.

Rog's picture 6110 pencils

Very clean, direct and sharp.
Reminds me of Serpa's work at Almap BBDO using the logo.

>>>> That's not an ad. THIS is an ad.

andreis's picture 290 pencils

great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)

--
cargocollective.com/andrei

jennywhx's picture 1144 pencils

get a magnifying glass, put on your table and u'll know why. the thickness of the brim is thicker than the handle, and it is heavier so the handle won't touch the table :). most of it.

teenie's picture 1906 pencils

Look close. The second and forth ones are sitting on top of the first and third. They're piled up.

Rog's picture 6110 pencils

Isn't it lucky then, that you don't have to understand that?

>>>> That's not an ad. THIS is an ad.

anusheela's picture 6 pencils

I love this but love the tvc with key chains forming the Audi logo more...

Slashh's picture 294 pencils

This is the kind of ad that gives me wood.

Shut Theory's picture 517 pencils

warm, but why magnifying glasses?

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

Twombl's picture 186 pencils

Ever bought a used car, ST?

Shut Theory's picture 517 pencils

aaa, for inspection! of course! no i never bought a used car, what is confusing about this is that i didnt know Audi sold used cars!

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

Capitalist's picture 132 pencils

Thoroughly Inspected. Pre-owned Vehicles...I hope.

No idea's too bad...

Laurent's picture 295 pencils

the idea's good. the photography not so much. those lightbox reflections bother me a bit. choice of background colour could also be reconsidered.

slim's picture 1047 pencils

Simple and great.

Rog's picture 6110 pencils

Absolutely. But only for a couple of us, Slimbo!

>>>> That's not an ad. THIS is an ad.

ziadhdn's picture 108 pencils

I didn't get it??

ziad hamdan

ziad hamdan

Shut Theory's picture 517 pencils

the magnifying glasses are reference to the thorough examination of "pre-owened" meaning "used" cars, which Audi (i dont know how) sells

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

DarkSide's picture 1027 pencils

I believe that the scheme "4 circles that make an Audi logo" is a little too used now. I saw one with the keyrings, one with the tires, one with the watermark that a glass leaves at a table...

I comment the comments

Shut Theory's picture 517 pencils

!!! thats there logo, what else would they do with keyrings? let them over use it

http://shut.elmota.com

regards_______________________
http://shut.elmota.com

mrtalented's picture 2175 pencils

just so so.

wangchaosk's picture 24 pencils

nice,nice,nice!!!

salil.sharma's picture 1219 pencils
10

MIND BLOWING
GREAT ART DIRECTION
FRESH & CLEAR CONCEPT

rintintintin's picture 28 pencils
8

nice

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