Audi: Passion leaves its mark again

Passion leaves its mark again.

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez

December, 2011


Roger Keynes's picture
Roger Keynes
5498 pencils


The Jobless Writer
Will Think for Salary

Andrej Troha's picture
Andrej Troha
613 pencils

It could be semi-ok if it was for precise navigation systems... but this...

andylefty's picture
4535 pencils

Again, okay.

NicoCiego's picture
1033 pencils

nothing special

Milan Solanki's picture
Milan Solanki
990 pencils

right time to click in, but not the right approach

pierrelastname's picture
2869 pencils

baaaaad bad ad !

simonds08's picture
598 pencils

Interesting product benefit... doubles as a marker! Saves money that way.

Memetic's picture
150 pencils

Oh no. Maybe if better art direction.

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