Audi: Passion leaves its mark again

Passion leaves its mark again.

This Saturday, December 10th, the Spanish Derbi a.k.a. "El Clásico" will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez
Published: December 2011

Related videos by Shutterstock

8 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

FOOOORCED.
DOOOONE.
POOOOR.

Will Think for Salary

Andrej Troha's picture
Andrej Troha
613 pencils

It could be semi-ok if it was for precise navigation systems... but this...

andylefty's picture
andylefty
4533 pencils

Again, okay.

NicoCiego's picture
NicoCiego
1035 pencils

nothing special

Milan Solanki's picture
Milan Solanki
986 pencils

right time to click in, but not the right approach

pierrelastname's picture
pierrelastname
2869 pencils

baaaaad bad ad !

simonds08's picture
simonds08
598 pencils

Interesting product benefit... doubles as a marker! Saves money that way.

Memetic's picture
Memetic
150 pencils

Oh no. Maybe if better art direction.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments