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Audi: Overtake

Audi: Overtake
Your rating: None Average: 4.8 (55 votes)

Audi R8. 420 Horsepower.

Advertising Agency: AlmapBBDO
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Art Director: Marcos Medeiros
Copywriter: André Kassu
Photographer: Hugo Treu
Published: January 2009

39 Comments

otto54's picture 381 pencils

http://adsoftheworld.com/media/print/audi_s8_light?size=_original

----------------------------
Advertising pass, pasta remain...

Guest's picture

Audi coppied themselves. Have no words.

elgrecones's picture 323 pencils

and the other is much better executed...

Guest's picture

insert "bad photoshop" comment here

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bad

Guest's picture

done, for audi

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DONE FOR CHEVROLET

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sad, just sad...

krautland's picture 3204 pencils
1

also a poor strategy: why would a car company suggest a certain part of their own product can't handle the product itself?

Guest's picture

and it doesn't make sense. It's like if the light was turned on just for a second. Light should be at the ftont of the car even if it's slower

Guest's picture

Bobão. Chupado. Passado.

The Pope's picture 126 pencils

says bad things about the product

Blair Semenoff's picture 661 pencils

Its just showing the car is faster than the speed of light. Seen better, seen worse from Audi

sonucoues2002's picture 806 pencils

i guess they were in hurry so they came up with the same idea.;-)

barcreativo.com's picture 2752 pencils
Guest's picture

Done,
by Toyota Camry in Austraria

AlexWolf's picture 40 pencils

besides don, first idea

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1

stupid take it off the tv.spend your money on something else

thefakehuman's picture 410 pencils

Im speechless...fukin stupid!

- Life Feeds on Life -

s. saravanan's picture 14 pencils

Trash

Guest's picture
1

Bad

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1

I don't get it. Makes no sense to me.

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1

bad

pork_eater's picture 619 pencils

Best car audi ever made, worst ad they ever did...

How would you expect to sell a 100K$ car with such a poor idea !!

Guest's picture

Chupadasso

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if it was faster than light we shouldn't be able to see it where it is now. the car should seem to be where the lights are. because when we see it is the same time when we see the lights. but the actual car is ahead. in some way they should show that even if it seems to be there, in fact it isn't. Maybe with an upskirt of a woman 20m ahead or something.

Guest's picture

Typical brazilian ad. These times are over. Where`s the story?

Guest's picture

DONE BY CHEVROLET ASTRA OR VECTRA IN ARGENTINA.

brain123's picture 838 pencils

First, the chic mud for Volkswagen. And now this?
What's up with AlmapBBDO?

pork_eater's picture 619 pencils

It seems like they spent too much time preparing for the Carnival...

Guest's picture

And the Costa Rica's ads, are they still good as always?

Guest's picture

is horsepower faster than the speed of light? i though you can't go faster than light!

DarkSide's picture 1027 pencils
1

¿Almap BBDO?

I comment the comments

Guest's picture

He viusto un par de veces la misma idea, incluso ejecutada en spots, aun así esta bonita la gráfica...
Hay que ver más publicidad...

Saludos desde Chile
http://manuelpizarro.wordpress.com

jackmoore257's picture 203 pencils
5

It's ok.

Visualizit's picture 28 pencils

Luiz Sanches, Dulcídio Caldeira & Marcos Medeiros: I would consider changing profession if I was one of you after reading the above!

she_kai's picture 223 pencils
10

i cant believe it
and i gave them 10 for their courage

Guest's picture
7

I think it means that the car goes faster that the light.

jackmoore257's picture 203 pencils
5

Great ad!

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