Audi: Overtake

Audi R8. 420 Horsepower.

Advertising Agency: AlmapBBDO
Creative Directors: Luiz Sanches, Dulcídio Caldeira
Art Director: Marcos Medeiros
Copywriter: André Kassu
Photographer: Hugo Treu
Published: January 2009

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39 comments

Guest's picture
Guest

Audi coppied themselves. Have no words.

elgrecones's picture
elgrecones
323 pencils

and the other is much better executed...

Guest's picture
Guest

insert "bad photoshop" comment here

Guest's picture
Guest

bad

Guest's picture
Guest

done, for audi

Guest's picture
Guest

DONE FOR CHEVROLET

Guest's picture
Guest

sad, just sad...

krautland's picture
krautland
3204 pencils

also a poor strategy: why would a car company suggest a certain part of their own product can't handle the product itself?

Guest's picture
Guest

and it doesn't make sense. It's like if the light was turned on just for a second. Light should be at the ftont of the car even if it's slower

Guest's picture
Guest

Bobão. Chupado. Passado.

The Pope's picture
The Pope
124 pencils

says bad things about the product

Blair Semenoff's picture
Blair Semenoff
651 pencils

Its just showing the car is faster than the speed of light. Seen better, seen worse from Audi

sonucoues2002's picture
sonucoues2002
804 pencils

i guess they were in hurry so they came up with the same idea.;-)

luispiter's picture
luispiter
2756 pencils
Guest's picture
Guest

Done,
by Toyota Camry in Austraria

AlexWolf's picture
AlexWolf
40 pencils

besides don, first idea

Guest's picture
Guest

stupid take it off the tv.spend your money on something else

thefakehuman's picture
thefakehuman
410 pencils

Im speechless...fukin stupid!

- Life Feeds on Life -

s. saravanan's picture
s. saravanan
14 pencils

Trash

Guest's picture
Guest

Bad

Guest's picture
Guest

I don't get it. Makes no sense to me.

Guest's picture
Guest

bad

pork_eater's picture
pork_eater
662 pencils

Best car audi ever made, worst ad they ever did...

How would you expect to sell a 100K$ car with such a poor idea !!

Guest's picture
Guest

Chupadasso

Guest's picture
Guest

if it was faster than light we shouldn't be able to see it where it is now. the car should seem to be where the lights are. because when we see it is the same time when we see the lights. but the actual car is ahead. in some way they should show that even if it seems to be there, in fact it isn't. Maybe with an upskirt of a woman 20m ahead or something.

Guest's picture
Guest

Typical brazilian ad. These times are over. Where`s the story?

Guest's picture
Guest

DONE BY CHEVROLET ASTRA OR VECTRA IN ARGENTINA.

brain123's picture
brain123
830 pencils

First, the chic mud for Volkswagen. And now this?
What's up with AlmapBBDO?

pork_eater's picture
pork_eater
662 pencils

It seems like they spent too much time preparing for the Carnival...

Guest's picture
Guest

And the Costa Rica's ads, are they still good as always?

Guest's picture
Guest

is horsepower faster than the speed of light? i though you can't go faster than light!

DarkSide's picture
DarkSide
1068 pencils

¿Almap BBDO?

Guest's picture
Guest

He viusto un par de veces la misma idea, incluso ejecutada en spots, aun así esta bonita la gráfica...
Hay que ver más publicidad...

Saludos desde Chile
http://manuelpizarro.wordpress.com

jackmoore257's picture
jackmoore257
203 pencils

It's ok.

Visualizit's picture
Visualizit
28 pencils

Luiz Sanches, Dulcídio Caldeira & Marcos Medeiros: I would consider changing profession if I was one of you after reading the above!

she_kai's picture
she_kai
221 pencils

i cant believe it
and i gave them 10 for their courage

Guest's picture
Guest

I think it means that the car goes faster that the light.

jackmoore257's picture
jackmoore257
203 pencils

Great ad!

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