Audi NZ: Taste of New Zealand Sponsorship

Helping serve up Taste of New Zealand

Advertising Agency: bcg2, Auckland, New Zealand
Executive Creative Director: James Blackwood
Creative Director: Chris Long
Art Director: Chris Long
Copywriter: Matt Watts
Photographer: Alex Wallace
Additional credits: Fraser Williams
Published: October 2011

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12 comments

nepotiums's picture
nepotiums
251 pencils

Well done!! I really liked it.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

This is a really old idea done several times years ago.

kalpesh78's picture
kalpesh78
2580 pencils

i agree with jaap. done plenty of times.

ideas....30 minutes nahi toh free.

Jexep's picture
Jexep
182 pencils

I couldn't relate the cook and the car except they used the same "c" :D

my marketing blog (Thai Language): http://jexep.net

Thomas Ferdinand's picture
Thomas Ferdinand
83 pencils

Old - - -

andylefty's picture
andylefty
4533 pencils

Haven't seen it before. Made me laugh.

kleenex's picture
kleenex
28715 pencils

Not feeling it at all.

Benthecopywriter's picture
Benthecopywriter
9 pencils

You know what has been done before? Writing the comment "done." For ad folks, the dearth of constructive criticism is shocking. I think this is great. I would be very excited to show this concept to my CD.

Baelin's picture
Baelin
277 pencils

I can't see the connection between Audi and Taste of New Zealand. Anyone care to explain?

sprites's picture
sprites
4 pencils

The visual collision between car pedals and cooking spatulas, perhaps??

Roger Keynes's picture
Roger Keynes
5498 pencils

Maybe this isn't feeling it because the sponsorship doesn't quite fit.

Will Think for Salary

Marcupolo's picture
Marcupolo
206 pencils

strong visual, don't remember to have seen it before....

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