Audi: New

We worked hard on what you can’t see.
Audi A3 1.6TDIe. Only 99gr CO2 / Km.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout

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21 comments

grafikaholic's picture
grafikaholic
23 pencils

Good promotion. I love this.

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atb2005's picture
atb2005
13567 pencils

I love this one too. It relies more on its copy than visuals to convey its meaning.. It's true you can't always see what's been improved about a car.. Very minimalist!

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Very good. Subtle and clever.

vrginie's picture
vrginie
154 pencils

Nice and smart.

brkyb's picture
brkyb
7 pencils

It's good, but i don't like the NEW sticker or that thingy ;)

Bazska's picture
Bazska
20 pencils

Couldn't agree more.

"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford

Shingo's picture
Shingo
406 pencils

make me feel that i HAVE to see this car.! nice

bricard's picture
bricard
189 pencils

Good copy, drives curiosity by the reader and more than likely drives website traffic.

michdec's picture
michdec
440 pencils

Nice. Love the art.

brandingworthspreading's picture
brandingworthsp...
648 pencils

Different. Intriguing.

Brain-Art's picture
Brain-Art
1101 pencils

Good idea

CopyRight's picture
CopyRight
715 pencils

this is really stupid.. sorry! it makes the part that YOU CAN SEE look bad. it could've said the same thing in a better way

Dzsoi's picture
Dzsoi
5269 pencils

I think this is smart. And the part I can see doesn't look bad just because they've worked on something I can't see.

talkingisfree's picture
talkingisfree
2571 pencils

This is really nice.

Muhammad Imran's picture
Muhammad Imran
614 pencils

Guys wake up, People can see the incoming new cars before they launched it... Thanks to Google.com :)

WeirdDog's picture
WeirdDog
209 pencils

Nice.

raghavendra's picture
raghavendra
232 pencils

this is an intriguing piece...there is more to it than meets the eye

raavigeorgian's picture
raavigeorgian
2444 pencils

very clever copy....well done

aaaron's picture
aaaron
103 pencils

Not smart, not bad...

Esco7's picture
Esco7
6 pencils
Guest's picture
Guest

I like this promo. I don't know what about you, but I began to estimate Audi's work higher. The phrase is very catchy. Not long ago I read about advertising. Found the book at shared files SE http://filecraft.com . It was said that a good promo should be associated in people's minds with something very pleasant. Well, namely this promotion gives rise to gratitude for such a nice work.

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