Audi: New
We worked hard on what you can’t see.
Audi A3 1.6TDIe. Only 99gr CO2 / Km.
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout
21 Comments
Good promotion. I love this.
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I love this one too. It relies more on its copy than visuals to convey its meaning.. It's true you can't always see what's been improved about a car.. Very minimalist!
Very good. Subtle and clever.
Nice and smart.
It's good, but i don't like the NEW sticker or that thingy ;)
Couldn't agree more.
"If I had asked my customers what they wanted, they would have said a faster horse." H. Ford
make me feel that i HAVE to see this car.! nice
Ahmed Bahaa
http://behance.net/bahaa
http://www.Shing0o.deviantart.com
Good copy, drives curiosity by the reader and more than likely drives website traffic.
Nice. Love the art.
Different. Intriguing.
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Good idea
this is really stupid.. sorry! it makes the part that YOU CAN SEE look bad. it could've said the same thing in a better way
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I think this is smart. And the part I can see doesn't look bad just because they've worked on something I can't see.
This is really nice.
Guys wake up, People can see the incoming new cars before they launched it... Thanks to Google.com :)
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Nice.
this is an intriguing piece...there is more to it than meets the eye
very clever copy....well done
Not smart, not bad...
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I like this promo. I don't know what about you, but I began to estimate Audi's work higher. The phrase is very catchy. Not long ago I read about advertising. Found the book at shared files SE http://filecraft.com . It was said that a good promo should be associated in people's minds with something very pleasant. Well, namely this promotion gives rise to gratitude for such a nice work.