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Mountains

Agency: 
Published/Aired: 
January 2011
14453
Description: 

Print advertisment created by DDB, Italy for Audi, within the category: Automotive.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Art Buyer: Michela Braganti
Photographer: Paolo Cecchin
Post Production: Roberto Del Ponte, Matteo Gianni
Production Company: Oplà Production

Comments (21)

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bauer's picture
bauer
Activity Score 126

I'm not really sure if this is the right benefit of audi quattro

Filipello Manuela's picture
Filipello Manuela
Activity Score 235
thedesignaddict's picture
thedesignaddict
Activity Score 5403

Well, this is a little different, but it's just as bad.

luispiter's picture
luispiter
Activity Score 2756

its bad...

Billoughsby's picture
Billoughsby
Activity Score 5142

Near majestic photo. Meh ad.

That's it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Predictably overpromised. Full marks for a toy-blinded audience,

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I don't get it. Probably me.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Blur your eyes a little and look again: voila, a road. "Tricky terrain? Not with the blahblahblah..."

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

Aaaaaah, gotcha. Hmmm, that's still not clear, probably because I'm used to American roads, which are dashed stripes, not solid.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Agree it would've been faster with a dashed stripe.

sintra's picture
sintra
Activity Score 699

not great

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That's it.
I'm not flying Audi Quattro again.

The Jobless Writer
Will Think for Salary

npravn's picture
npravn
Activity Score 159

Nice and classic car print ad idea. I like it.

talkingisfree's picture
talkingisfree
Activity Score 2712

Idea is ok, similar to hundreds of other 4x4 scam ads and so on but makes sense.
The white line is not properly integrated and "mountains by quattro" is definitely bad, sorry.

Glut's picture
Glut
Activity Score 3935

Done, and much better.

Yarp's picture
Yarp
Activity Score 385

Think using the passing lane markings (a broken line in the US) would have worked better.

pitted prunes's picture
pitted prunes
Activity Score 216

interesting but not fantastic

MarioLuigi Bros's picture
MarioLuigi Bros
Activity Score 203

Bah.

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

art direction is really intresting......but creative teams shud gives us 50% of the idea to play with not 20%

raw tuna's picture
raw tuna
Activity Score 837

I like it

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