Lane Assist

October 2012
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Audi incorporates in the new Audi Q5 these driving assistance technologies: Audi active lane assist, Audi side assist and Audi adaptive cruise control. These systems make this Audi SUV a leader in the safety and comfort arena. Each of those driving assistance technologies give shape to the claim of the launching campaign of the new model: "You'll never drive alone".

Always on the road. The new Audi Q5 with active lane assist.
You'll never drive alone.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann

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ajx's picture
116 Activity Scores

Looks like Audi didn't cough up any money for the shoot or the ad. Hence no idea and no models.

deja fuck