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Labyrinth

Agency: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by DDB, Spain for Audi, within the category: Automotive.

Audi Adaptive Light with lighting directed by GPS. Anticipate the road.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
CGI: Lucas Pigliacampo

Comments (9)

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Highest Rated

florp's picture
florp
Activity Score 2

wow, what a coincidence. i had the same idea two years earlier:

http://www.behance.net/gallery/The-future-of-the-automotive-industry/6...

andylefty's picture
andylefty
Activity Score 4535

Don't really get this. Can someone explain? I thought it was a microchip made to look like a city.

mr.x's picture
mr.x
Activity Score 998

I like the idea, but the art direction is somewhat confusing. Like andylefty said, it kind of looks like a microchip. Audis adaptive light changes angle with help by GPS.

Taylormade's picture
Taylormade
Activity Score 408

I like the visual. I just think it's a bit convoluted a way to explain that product feature. I could see how the city-as-maze would have worked nicely when they first launched GPS. But this seems like a bit of a forced fit.

Karelgp's picture
Karelgp
Activity Score 123

NO se deja entender la idea

talkingisfree's picture
talkingisfree
Activity Score 2712

not clear

refused's picture
refused
Activity Score 28

Great idea!

adxavi's picture
adxavi
Activity Score 12

yeees! great ad!

congrat!

cvchitale's picture
cvchitale
Activity Score 1418

@Andyleft: Jst take a look at the light getting into the building lybrinths and then getting out at the end...it is anticipating the surrounding and making the lights move...

florp's picture
florp
Activity Score 2

wow, what a coincidence. i had the same idea two years earlier:

http://www.behance.net/gallery/The-future-of-the-automotive-industry/6...

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